Constant reinvention is a must in the digital era and this year’s CeBIT has launched under a radically new concept. The digital fair opened to the general public on Tuesday after conferences on Monday. Hamburg News reports on location from Hanover.
d!campus- heart of CeBIT
The newly designed CeBIT is celebrating all things digital. Offers are presented in a fun way to attract business and to appeal to a young, digitally inclined target group. The new d!campus features lots of food trucks, a giant SAP wheel and an IBM cloud lifter as well as stages and open-air company stands. The Hamburg-based full-service IT service provider SILPION promoted its upcoming digital congress “Solutions-hamburg” (September 12-14, 2018) with a pavilion and ticker tournament to bustling crowds on the first day of the fair.
Successful combination of trade fair, event and congress
Remarking on the “successful” new concept Dr. Rolf Strittmatter, Managing Director of Hamburg Invest, noted: “The festival character of the new CeBIT with its combination of trade fair, event and congress is clearly noticeable.” Hamburg Invest has given 15 start-ups an opportunity to debut at Hamburg’s joint CeBIT stand in Hall 27 as part of scale11, the largest platform for start-ups in Europe. After meeting the participating companies, Strittmatter said: “The first reactions are that this is ‘the place to be’ to make contacts and gain customers and/or investors. And we are pleased to be able to support Hamburg’s start-ups.”
Keen international interest in Hamburg’s start-ups
“Hamburg’s stand actually proved very popular on the first day of the fair,” said Veronika Reichboth, Manager of the Startup Unit at Hamburg Invest. “A group from China has just expressed interest in ‘Blockchain Solutions’,” she pointed out. The start-up provides solutions for blockchain/DLT implementations and ICOs. “Innovative blockchain solutions are a major issue in China, and we are exploring initial co-operation opportunities here,” said Daniel Markwart, Head of Token Economics at Blockchain Solutions.
Innovative solutions for diverse business sectors
The start-ups at CeBIT range from an e-commerce platform for innovators (sleekshop) to cyber security (Tenzir) and the user-generated content platform VIMATO. Peter Goeke, founder of VIMATO, said: “We bring real brand fans together with companies.” One in two people now believe influencers cannot be trusted, a recent study by Wavemaker media agency found. This is where VIMATO sees its niche and an opportunity to provide greater authenticity.
VR opening up boundless opportunities
The Hamburg-based Sympatient is developing medical VR apps for the improved treatment of mental illnesses and aims to democratise the health care system. Christian Angern, co-founder, said: “We rely on patient empowerment. Over 70 per cent of people, who are not undergoing therapeutic treatment, want to address their fears and problems themselves. Our mobile VR apps allow them to easily browse therapeutic content on their own smart phones.”
Concerts on the moon or on the seafloor
The NOYS VR platform enables musicians to give virtual concerts and reach fans all over the world. Jörg Kahlhöfer, co-founder, said: “We are musicians ourselves and of course we don’t want to replace real concerts.” But the Hamburg-based team aims to give musicians even more concert opportunities via their NOYS VR platform: “On the moon or at the bottom of the sea, the possibilities are boundless,” added Kahlhöfer.
Hamburg-based start-ups at CeBIT: