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Another 2015 Novelty: The Food Truck Village At INTERNORGA

Food on the go showcases on the forecourt of the global lead fair. Trucker's Talks on the hour

With INTERNORGA 2015 being the biggest in the fair’s 94 year history, trends and innovations bring not only alive the exhibition halls, but also its forecourt, with the INTERNORGA Food Truck Village set up 13-16 March. Each day, five food trucks will showcase their mobile canteen concepts and invite to meet specialists at the daily “Trucker’s Talk”, where they will allow insights into the new gastro trend and answer any questions. The menu offer by the trucks ranges from Polish delicacies on organic burgers, burritos, Banh Mi’s, seasonal soups creations, stone oven pizza, America-style Pastrami and meat sandwiches to modern home cooking and vegan fast food. All food can be tried for little money. The INTERNORGA Food Truck Village is organised by the team of the “Lunch Caravan”.

Food “To Go” Is The Trend

“Society is becoming increasingly mobile, and food is no longer consumed by a family or group of workers or friends sitting around a table, but quickly on the move.” Street Food “ is the new culinary trend. However, demands in regard to quality particularly high. This trend, observed by our exhibitors for years, is now being reflected by our Food Truck Village at the forecourt of INTERNORGA. We are excited about the partnership with the “Lunch Caravan” and look forward to experience the new trendy concepts”, says Claudia Johannsen, executive director at Hamburg Messe und Congress GmbH.

“The Food Truck Village at INTERNORGA is an exciting first for us! (…) Food trucks are a fast growing trend that can be observed throughout Germany – so where we could present our Food Truck Village better than at the leading trend platform for the food service and catering market, INTERNORGA”, says Jochen Manske, inventor and organiser of the lunch caravan.

Behind The Scenes

The Food Truck Village will present both experienced food truck owners and street food newcomers. Their experiences will make the Food Truck Village so exciting. Every hour, a “Trucker’s Talk” will allow to gain hands-on insight into food truck operation and listen to the experiences of street vendors. The “Trucker’s Talk” will be held every hour from 10.30 a.m. to 5.30 p.m.. There is also the opportunity to visit an empty food truck. So, take care…perhaps you’ll also get the taste of food trucking and start a new venture in the trendy new mobile business.

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INTERNORGA has been the leading European trade fair for hotels, restaurants, institutional catering, bakery and confectionery since 1921. It is classified by the Association of the German Trade Fair Industry (AUMA) as the only international HORECA trade fair in Germany. INTERNORGA takes place in March every year, with more than 1,200 exhibitors from Germany and abroad displaying their innovations, trends and complete solutions for the whole of the out-of-home market. In addition to the exhibitors’ presentations, there is a big programme of supporting events, international conferences, award presentations, and innovative side-event concepts. INTERNORGA is traditionally held at the Hamburg fair grounds located right in the heart of the Hanseatic city. Admission is subject to proof of trade visitor status. Day tickets are 31 euro, two-day tickets 39.50, concessionary rate for trainees in the trade 16 euro. The standard admission charge simultaneously gives free admission to FH North, the new butchery trade fair in the North.

About "Lunch-Karawane"

The lunch caravan is a mobile canteen solution. With daily rotating food trucks, it made lunch more exciting in Hamburg and Berlin. Burgers, pasta, soup, fish, pizza, home cooking, salad, Asian cuisine, roasts and sausages, vegetarian or vegan dishes – according to a fixed menu, employees of local firms can fill their tummies during their lunch break right outside the office door. Companies located in areas with litte or no satisfactory culinary offers love the alternative to food from the microwave or lunchbox.

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