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REISEN HAMBURG: Die schönsten Urlaubsangebote in Deutschland entdecken © Hamburg Messe/ Stephan Wallocha

German tourism trends at Reisen Hamburg

Rising demands on holidays for adventure and relaxation

Relaxation and adventure top the list of demands on holidays, according to a survey presented in the run-up to Reisen Hamburg underway from February 7-11, 2018. Professor Dr Ulrich Reinhardt, Scientific Head of the British American Foundation for Future Studies, noted: “Both are part of a holiday. The vacationer decides on their share. The most important thing is being able to opt for excitement, relaxation, action and calm at any time.”

A total of 4,000 persons were interviewed for the foundation’s survey in late January. Visitors to Reisen Hamburg can obtain information about tours along the North Sea and Baltic Sea coasts, hiking in the Alps or choose a perfect holiday abroad from the latest travel offers. The fair comes amid a boom in tourism across Germany and reflects the preference among Germans to holiday in their own country.

Relaxation – top priority

Relaxation is the main reason for a holiday, according to almost four out of five Germans. The need for relaxation, calm and simply being idle continues to rise over 2011. Families expressed the greatest need to relax (92 per cent). Reinhardt commented: “Escaping day-to-day life, lying in the sunshine, sleeping late and lolling about is exactly what most Germans want from a holiday.“

Adventure vital to young people

Adventure, activities and fun top the list of young people’s priorities (84 per cent) and the more adventurous the better. Reinhardt added: “Telling about the adventure is almost as important as the experience itself; ‘when I tell you what I did on holiday,’ is one of the most frequent remarks after a holiday.” By comparison, only every third pensioner prioritised adventure. But the importance of a holiday has risen to 66 per cent over 46 per cent in 2012.

Timeout is vital and a top priority for families (81 per cent) followed by couples without children (77 per cent). Around 63 per cent of the population find returning to work difficult. Reinhardt remarked: “Working for what feels like 50 weeks, saving and waiting and then vanishing on a well-earned annual holiday will be the same in future.”

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