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© Hamburg Messe und Congress / Ulrich Perrey

96,000 global visitors at Internorga 2017

Products, trends and innovations - market leaders point to future of catering - shorter fair welcomed

Around 1,300 exhibitors from 25 nations attended the out-of-house market at Hamburg’s fairgrounds and this year’s shorter Internorga has been welcomed, according to a press release Tuesday (March 21). The Hamburg Messe und Congress GmbH had staged the event on five instead of six days to meet changing conditions. “This year’s visitor numbers are terrific – even to a shorter fair. We are proud to look back on very successful and eventful fair days. The Internorga has again shown that it is a leading fair and an annual trendsetter that reflects the important issues. And the response from our expert visitors has been great,” said Bernd Aufderheide, CEO of Hamburg Messe und Congress GmbH.

Fully booked international congress

Some 91 per cent of visitors rated Internorga as good to very good while 93 per cent would recommend it, according to a survey by an independent market research group. Decision makers accounted for around 80 per cent of visitors. The international share of visitors remained high at 7 per cent. For this reason, AUMA, the umbrella association of the German trade fair industry, has classified Internorga as Germany’s only international trade fair for the hotel and catering sector. This year’s highlights included fully booked international congresses with some 2,200 expert visitors to the 36th International Foodservice-Forum.

Internorga focusing on new trends

The Next Chef Award, launched in 2016, and the Gastro Start-up competition proved a big hit among young audiences. The Grill & BBQ Court at Internorga run jointly with Partner Grill-Kontor Hamburg highlighted yet another culinary trend. Dirk Alberts, Managing Director of Grill-Kontor Hamburg, said: “Apart from the unusual range of grills and smokers presented in the new exhibitors’ area, we answered many visitors’ queries about grilling techniques and trends. The combination of interesting technology, expert knowledge and quality meat has definitely contributed to the overall success of the exhibitors’ area.” Next year’s Internorga will be held from March 9-13, 2018.

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