2014 was a record year for Hamburg Messe und Congress GmbH (HMC): successful premieres, a high frequency of events, and more exhibitors than ever before accounted for a turnover of more than 100 million euro. “We anticipated an excellent year. But we never thought it would exceed all expectations, and reach new records. By reaching the 100-million-euro mark, we have achieved our first set milestone two years ahead of schedule. For us, this is an additional motivation to continue our path for growth set ten years ago with all our strength”, says Bernd Aufderheide, Chairman and CEO of Hamburg Messe und Congress GmbH. “2014 made it clear once again: Hamburg Messe & Congress is getting increasingly popular with exhibitors, visitors, and organisers.”
14,146 Exhibitors At 41 Fairs
The 41 events hosted by HMC or guest organisers on the Hamburg fair grounds or at the hanseboot ancora boat show in Neustadt/Schleswig-Holstein attracted at total of 14,146 exhibitors. The exhibition area used in 2014 reached a new peak with 979,229 square metres GFA in 2014. Visitors figures climbed by twelve per cent to 831,388 people compared to the reference year 2012. More than 390,101 people attended the 247 events at CCH – Congress Center Hamburg, and thus 37,000 visitors more than in the previous year.
Fair Adds 760 Million Euro To City Coffers
Hamburg’s local economy highly benefits from the successful growth of HMC’s fair activities. According to a study by the Munich ifo Institute, each euro of sales at Hamburg Messe und Congress GmbH will mean another 7.60 euro spent by visitors and exhibitors on services, accommodation, eating out, and retail. With around 1.2 million overnight stays by visitors of the Hamburg Messe and the CCH, and HMC’s turnover of 100 million euro, 760 million euro of additional sales have been generated for Hamburg in 2014. 4,100 jobs outside the HMC were thus secured, ifo Institute says.
Eight Fairs In Eleven Weeks
With eight fairs in eleven weeks, the second half of 2014 meant a particular challenge to HMC, as only ten days separated the end of the SMM, the world’s leading trade fair for shipbuilding, from the start of Wind Energy Hamburg, with 3,300 exhibitors dismantling or setting up their stalls and booths. For the first time, however, some 100 SMM took the chance of participating in both fairs and remained on the premises or simply relocated with their stand to another hall. The premiere of the new lead fair for the onshore and offshore wind industry attracted more than 33,000 trade visitors from all over the world to the stands of 1,250 exhibitors from 33 nations.With more than 1,200 exhibitors from 27 nations, also INTERNORGA confirmed itself once again as the industry’s lead fair in March 2014.
Increasingly Popular For Guest Events
The attractiveness of the city and the fairgrounds leads to an ever-increasing demand from companies and guest organisers. In 2014, 30 guest events took place on the Hamburg fair grounds.In addition to short-term bookings, they primarily include shows scheduled regularly such as Nordstil, Aircraft Interiors Expo, or the Affordable Art Fair.
CCH – Medical Congresses, Conferences, and the Dalai Lama
Highlights of the 247 events at the CCH – Congress Center Hamburg were the general meetings of the DAX companies Lufthansa and Beiersdorf, the 95th German Radiology Congress with 7,500 participants, and public lectures of the Dalai Lama who attracted 25,000 listeners. At the end of the year, the Hamburg Senate prepared the way for CCH’s future and gave the green light for the 194-million euro revitalisation of the CCH. Construction is expected to begin in spring 2017, with completion scheduled for 2019. In the current year, the 20th Congress of the European Association of Hospital Pharmacists with 4,000 participants, the 67th Congress of the German Society of Urology with 7,000 participants, or the 32nd Chaos Communication Congress with 20,000 visitors are among the major events listed on this year’s agenda.
With FH North, Hamburg Messe will celebrate spring with a new fair. From 15 to 17 March, HMC will launch its new butcher fair with 100 exhibitors from the entire process chain from the butcher’s trade, who will showcase latest products and technologies at CCH, and thus complement INTERNORGA held parallel at the Hamburg fair grounds. At the end of February, Hamburg Messe will be hosting HÖRZU’s GOLDEN CAMERA award gala. After 40 years in Berlin, the event will return home for its 50-year anniversary. Also returning home to Hamburg in 2015 will be host events such as the World Publishing Expo that has been absent for five years, and Intermodal, the world’s leading trade fair for Intermodal container transport and logistics.
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