Scoopcamp 2021 now longer

Over 250 experts to convene from September 15-16 for media innovation conference
21 July 2021

This year's Scoopcamp has added another conference day and gets underway from September 15-16, 2021. More than 250 experts, decision-makers and innovators are expected at the media innovation conference digitally - per livestream - or in person at the Hamburg designxport. Hosted by nextMedia.Hamburg and Deutsche Presse-Agentur dpa, emphasis is on data journalism, social media and new storytelling in digital media this year.

Getting young target groups excited about news

The conference kicks off with an expert day (September 15) on journalism for and by youths. Studies show that young people no longer trust the media. More and more youths find it difficult to distinguish facts from opinions and to evaluate news and sources. Discussions during the conference will centre on how to get young target groups excited about news and the formats and channels needed for that objective. The extended agenda has been devised as part of a new partnership with Netzwerk Recherche and #UseTheNews.


The focus on September 16 turns to the latest trends and digital challenges for journalism. Keynote speakers including Alan Rusbridger, the editor-in-chief of The Guardian newspaper and Pulitzer Prize winner attracted attention at Scoopcamp 2019 when he put paywalls up for discussion. News should be freely available as a public good, he argued, and came out in favour of voluntary pay models or publicly funded journalism. Other keynote speakers such as Pia Frey are also expected at Scoopcamp. The journalist set up the Opinary start-up with her brother. Leading brands and agencies use Opinary to form immediate relationships with their target groups while readers can tell publishers their opinion in articles. This gives publishers an opportunity to engage, understand and convert their users.