30 Hanseatic firms present at Munich's Expo Real

Focus on Hamburg's proptechs, forward-looking projects and innovation parks
08 September 2020
Überseequartier, HafenCity

The "Expo Real Hybrid Summit - The Hybrid Conference for Real Estate and Investments" gets underway in Munich from October 14-15, 2020 as a virtual and on-site fair. All eyes will be on the property sector as it strives to do business and forge  new contacts despite corona. Around 30 Hamburg-based companies including the proptechs Uniberry, Reos and Moovin Immobilien are expected in Munich this year.

Hamburg among world's top five business centres

"Hamburg is one of Germany's top property centres. The number of companies keen on demonstrating this at Expo Real is impressive," said Dr. Rolf Strittmatter, Managing Director of Hamburg Invest. Dr. Dorothe Stapelfeldt, Senator for Urban Development, will also be attending the fair on behalf of the senate. The city's potential as a business location is high, according to the Financial Times Group. The fDi Magazine, a specialist publication for foreign direct investment, recently examined the performance of non-capital cities between 2015 and 2019 across the globe. Hamburg ranked fifth after San Francisco, Montreal, Houston and Düsseldorf. 

Forward-looking projects and industries

Forward looking projects in Hamburg will be taking centre stage at Expo Real: "Hamburg GmbH is responsible for four major future projects i.e. HafenCity, Billebogen, Grasbrook and Science City Hamburg Bahrenfeld, HafenCity. They represent the entire spectrum of complex, highly ambitious and co-operative urban development," said Prof. Jürgen Bruns-Berentelg, CEO of HafenCity Hamburg GmbH. They all focus on meeting the demands of cities, that must come up with ways of developing urban areas as resource-efficiently as possible, saving resources in construction, ensuring climate-neutral energy supply, lowering CO2 emissions, reducing the number of cars and achieving a socially-just city

Hamburg Invest is keen on highlighting how the city's innovation parks are developed and marketed. "We always have the city's entire ecosystem in mind when developing and operating the parks as well as the requirements of business development." The parks are not classic industrial estates. The aim is to make them vibrant, urban districts with plenty of innovative and research-orientated start-ups and companies. "We attach particular importance to innovative, climate-neutral and resource-conserving development and building on the sites," said Strittmatter.

Proptechs as drivers of innovation

New technologies and digital change driven especially by so-called proptechs are changing the property market. Three promising property technology start-ups namely Uniberry GmbH (Comydo), Reos GmbH and Moovin Immobilien GmbH will be presenting their companies at the Expo Real Hybrid Summit backed by Hamburg Invest's Startup-Unit. They all hope to forge new contacts and find out about the latest developments and the potential of digitalisation in the industry.

Uniberry GmbH
Uniberry GmbH, a spin-off from the University of Hamburg, was backed by the Hamburger Investitions- und Förderbank (IFB Hamburg) early on. The proptech's comydo system offers flexible,access management based on QR codes. Packages become temporary keys with the technology. The start-up is targeting the professional housing industry and seeks to reduce administration costs.

Reos GmbH
Reos has developed its own property management platform. The Hamburg-based start-up combines all the processes in the letting process including administration and holistic IoT building management of more than 660 residential units in the  "Südkreuz Berlin" district. The strategic expansion of its portfolio from formerly micro-living in 2017 to today's modern urban district highlights the platform's ability to meet the prerequisites for intelligent districts and lending its support to smart city concepts.

Moovin Immobilien GmbH
Moovin is an expert in residential property rentals and seeks to combine cutting-edge technologies with personalised customer service. The company is active in the B2B sector and handles the rental of large residential portfolios or new construction projects for property companies. It aims to revolutionise the residential rental industry and help companies establish digital processes.

Joint stand in Munich 

Organised by HIS Hamburg Invest Service, Hamburg’s joint stand will feature 30 partners namely ECE, HafenCity Hamburg GmbH, Hamburg Invest, Hamburger Volksbank and three start-ups. Smart partners of the hybrid trade fair are AUG. PRIEN Immobilien, Gesellschaft für Projektentwicklung mbH, BECKEN Holding GmbH, BRL Boege Rohde Luebbehuesen, City Gamechanger, Richard Ditting GmbH & Co. KG, DSBC Immobilien GmbH, EGNO Entwicklungsgesellschaft Norderstedt mbH, Hamburg Team Gesellschaft für Projektentwicklung mbH, HANSAINVEST Real Assets GmbH, HanseMerkur Grundvermögen AG, Hamburger Sparkasse AG, Hamburg Port Authority AöR, IBA Hamburg GmbH, Landesbetrieb Immobilienmanagement und Grundvermögen, Matrix Immobilien GmbH, MOMENI Holding GmbH, Oberthür & Partner Rechtsanwälte, prasch buken partner, Robert C. Spies Gewerbe und Investment GmbH & Co. KG, Senectus GmbH, Sparkasse Holstein, VITZTHUM Projektmanagement GmbH, Wärme Hamburg GmbH and the startups Uniberry GmbH (Comydo), Reos GmbH and moovin Immobilien GmbH.

Hamburg Invest

Hamburg Invest is the one-stop-agency for settlements and investments in Hamburg and the main partner for business development issues. A wide range of services is available especially for SMEs. One of its main tasks is  marketing urban commercial and industrial sites - from site development, advertising and customer contact to sales contract. Technology and knowledge-orientated start-ups find their main point of contact there. Hamburg Invest also organises joint stands at national and international trade fairs focusing on property and innovations.