Polish Companies Value Hamburg For Expansion

LPP's "Reserved" from Poland setting up headquarters in Elbe city. Brisk container traffic with Poland in Port of Hamburg
15 January 2015
LPP's subsidiary "Reserved"

The Polish fashion group LPP, one of the world’s fastest growing retail chains of today, is pursuing large-scale expansion plans. On 22 January 2015, the company will thus open new headquarters for its “Reserved” brand at Holländischer Brook 1 in Hamburg’s Speicherstadt. The historic port warehouse district has become a top location for fashion designers and brands. With “Reserved”, a Polish label now plans to roll up the German market from its Hamburg home.

Some 20 New Stores

The fashion retailer plans to open around 20 new stores over the next two years. In doing so, Reserved wants to focus on 1A locations in major German cities. Planned store openings thus include, inter alia, Berlin’s Tauentzien Street, top inner city locations in Leipzig, and Mannheim, and stores in shopping centres of Wuppertal, Mönchengladbach, Aachen,, Karlsruhe. Reserved opened its first German store in Recklinghausen in mid-September last year. Since then, openings of three stores have followed in Hanover, Stuttgart, and Bremen. The expansion is steered by managing director Martin Kannengiesser from Hamburg, who left ECE for Reserved last spring.

Custom-Tailored For The Brand

Kanngiesser is convinced by Hamburg’s assets. “Hamburg and Gdansk are two Hanseatic city that have been trading with each other for centuries. But that’s not the only reason why Hamburg best fits to our brand. In Hamburg, most of the leading fashion manufacturers and retailers are headquartered. To name a few: Tom Tailor, H&M, Inditex (Zara), and, of course, OTTO group and its affiliates. This makes Hamburg an ideal location for our Germany-wide expansion. And ensures that we will find the the qualified staff we need for our activities”, states Martin Kanngiesser, who is also convinced by the lifestyle qualities of the city he calls his home. 

Global player With Five Brands

The LPP S. A. is a global textile company with more than 1,600 shops for its five international fashion brands Reserved, Mohito, Cropp, House, and Sinsay. In 2013, more than 70 million garments were sold, and revenues exceeded the billion mark. Since 2001, the group has been listed on the stock market, with the current market value totalling roughly four billion euro.

HWF: Great Potential for Polish Aquisition

The HWF Hamburg Business Development Corporation offered Reserved free and competent consultancy on all aspects involved with the formation as GmbH. “ In the past ten years, the economic growth in Poland averaged at roughtly ten past years, without falling short in any quarter. A thriving foreign trade is characteristic of the Polish economy. Last year, container traffic with Poland grew by nearly 30 per cent in the Port of Hamburg. Therefore, we see a huge potential for companies from Poland setting up a business in Hamburg”, Dr Ralf Strittmatter, HWF Managing Director, commented on Reserved’s activitities in the Hanseatic city.

Hamburg – Poland: Two Top Trade Partners

Poland is one of Hamburg’s most important trading partner in Eastern Europe. In 2014, container traffic with Polish ports grew by 29.2 per cent to 300,000 TEUs (standard containers). In addition to the growing hinterland transport by rail and truck, also seaborne container traffic reported a solid growth. Since 1996, the Port of Hamburg shas been running a representative office of its own in Warsaw, Poland, in order to expand bilateral trade with Poland . Numerous companies in Hamburg, including Repower, Beiersdorf, Jungheinrich, Darboven and Tchibo, Fristam, ECE, Schwarzkopf, Helm und Gruner + Jahr – have been active in Poland for years. Poland imports one-quarter of its goods from Germany, and mostly via Hamburg as transshipment port. Polish companies, too, discovered Hamburg as the location for their European expansion in the past ten years. LPP’s activities with “Reserved” are one of the most recent examples.