Picnic is targeting mostly families and hopes to supply around 600,000 households across Hamburg initially. "Our goal is to reach all the suburbs in the coming months," said Frederic Knaudt, joint founder of Picnic Germany. Customers can choose from 10,000 products in the online supermarket. The goods are put together in a so-called fulfilment centre and are then transported to one of three depots and delivered from there aboard electric vans. Picnic has hired around 90 staff in Hamburg and uses 60 electric vans.
Grocery delivery service using e-vehicles and based on milkman principle now available
The Dutch online supermarket, Picnic, has launched its delivery services across Hamburg in April after establishing itself in North Rhine-Westphalia. Customers can order until 10 p.m. and have their groceries delivered the following day. Orders are bundled based on the milkman principle to make better use of time. The company uses electric vans to keep pollution to a minimum.
Delivery service targeting mostly families
Efficient and sustainable deliveries
Picnic has developed the electric vans and adapted them to the requirements of inner-city traffic and saves time by bundling orders for fixed routes. Waste can be avoided by placing precise orders, the company said. Knaudt pointed out: "If our customers order 1,200 loaves of bread, our baker will bake exactly that amount." All these measures should allow the company to save costs and continue to offer free deliveries.
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