Hamburg's Fashion Cloud raises EUR 25 million in latest round

Verdane investing in start-ups B2B wholesale solution
21 December 2022
Fashion Cloud's software

The Hamburg-based Fashion Cloud has received an investment of EUR 25 million, led by the European growth equity investor, Verdane, a press release said Tuesday (December 13, 2022). Verdane’s expertise in the B2B software business and its large international network and team of in-house specialists will support Fashion Cloud on its growth trajectory. An existing investor including HEARTLAND took part in the latest funding round. Fashion Cloud's all-in-one solution includes sharing product data and optimizing order processes. 

Fashion Cloud's management
© Fashion Cloud
René Schnellen, Alies ter Kuile and David Schaap (f. l. to r.):

20,000 retailers already using tool

"The successful closing of our financing round enables Fashion Cloud to take collaboration between retailers and suppliers to a new level," said René Schnellen, joint founder. Björn Beckman, Principal at Verdane, added: "Fashion Cloud helps suppliers and retailers save time, money and resources. The impressive growth and strong customer loyalty show how well Fashion Cloud's solutions are being received by thousands of businesses." Some 20,000 retailers and 600 brands work with Fashion Cloud including Zalando, Breuninger and Hugo Boss. The software solution is designed to drive the digital transformation of fashion wholesale.

Fashion Cloud to grow in high-turnover fashion 

The European fashion market has a turnover of around EUR 500 billion of which wholesalers account for 40 per cent. Launched in 2015, the start-up helps retailers and suppliers digitize their supply chains and aims to raise transparency of sustainability by storing certificates digitally. The fresh capital will fund the development of a software solutions especially a smart tool for reorders. This should raise the efficiency of warehouse management. Fashion Cloud is also aiming for international growth and to consolidate its position as the European market leader backed by Verdane, Beckmann said.