Michael O’Leary, CEOI of Ryanair, presented the the low-cost carrier’s 2016 summer services from Hamburg. Next year, the Irish airline will be taking off to seven destinations from Hamburg, thus adding five destinations of today’s service to two cities, i.a. Lisbon and Porto. The expansion of services will be commencing in winter, with the holiday destinations Alicante, Barcelona, Madrid, and Malaga then being serviced regularly. In summer 2016, sun-seekers will also be able to take off to Palma de Mallorca with Ryanair five times a week. The new arrivals Madrid and Barcelona will be serviced once a week.
35 Ryanair Flights from Hamburg
Like most major airports, also Hamburg Airport reports an annual growth in the low-price segment, with Ryanair alone offering 35 flights per week from Hamburg. The company expects to attract 500,000 customers with its new services from Hamburg. 500 jobs will thus be secured.
Digitisation on the rise
In addition, CEO Michael O’Leary announced further steps in digitisation, which are yet to be implemented in autumn. In addition to a new digital app features , also new features like a price lock will be introduced, allowing to block a tariff for 24 hours for a fee of five euro.
Ryanair – Number Three behind Germanwings and airberlin
According to a study of the German Center for Aerospace, Ryanair is the European market leader of the low cost segment. With nearly 8,400 flights on more than 1,500 services per week, the company achieved a market share of 24 per cent. However, in Germany – Europe’s second biggest low-cost aviation market – Ryanair is only ranked third behind Germanwings and airberlin. The ranks four to seven are occupied easyJet, Wizz, flybe and Norwegian. CEO Michael O’Leary thus sees a lot of potential for growth in Germany: “We strive to expand our market share in Germany from five to twenty per-cent in coming years.