The top model and actress Toni Garrn is investing in new business ideas from her hometown of Hamburg and is becoming a co-founder of jetlite, an aviation start-up based in the ZAL Center of Applied Aeronautical Research. The company has pioneered chronobiological lighting scenarios for reduced jetlag on long-haul flights and is now working on new products. Garrn is a professional frequent flyer and will be able to contribute her experience to the advancement of this work.
Jetlite’s algorithm already in use
The core of jetlite’s business model is a scientifically based algorithm, which optimizes lighting of aircraft cabins on long-haul flights to suit the human biorhythm thereby reducing jetlag. The algorithm is already in use on Lufthansa Airbus A350 aircraft. Before moving to ZAL, the start-up was part of the Airbus BizLab accelerator programme. In future, jetlite wants to offer solutions for jetlag reduction such as nutritional advice for in-flight catering and a smartphone app that helps passengers to prepare for a long-haul flight and counteract jetlag in advance.
Reducing jetlag – no longer niche issue
Commenting on the famous, new shareholder, a delighted Dr Achim Leder, CEO of jetlite GmbH, said: “We are absolutely thrilled to welcome a famous additional member to our team. Her commitment underlines the fact that reducing jetlag has come a long way from being a niche issue for the aviation industry. It is our declared aim to improve long-haul flying for all passengers, and we are convinced that with Toni Garrn as ambassador we can effectively put the case for this issue with the aviation industry and the general public.”
Garrn remarked: “Long-haul flights and the jetlag that comes with them have been part of my everyday life for many years. At jetlite, I want to contribute my experience to help make flying more enjoyable for all passengers, and I am looking forward to being able to do so as a member of a young company from my hometown of Hamburg.”
Jetlite – part of Hamburg’s aviation ecosystem
The jetlite concept emerged from Leder’s doctoral thesis on improving physical wellbeing aboard aircraft by the targeted use of light. Warm light at the beginning of a night flight makes a demonstrable contribution to comfort and relaxation. In 2016, jetlite was one of six start-ups chosen to move into the newly opened Airbus BizLab in Hamburg – one of the world’s leading innovation facilities which focuses among others on cabin research.
Last year, jetlite won the Innovation Award of German Aviation in the “Customer Journey” category. The company is an active member of the Hamburg Aviation cluster, which represents the north German aviation location and it’s issues and key players on the national and international stage.
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