For the global airline industry, it is one of the most important events of the year: this year’s Aircraft Interiors Expo. Taking place at Hamburg’s fairgrounds 14-16 April 2015, it will see almost 600 exhibitors from 40 countries presenting the latest trends, products, and innovations for aircraft cabins on a total of 31,000 square metres. Organised by Reed Exhibitions in the UK, the world’s lead fair will be breaking the records set only one year ago. Almost 10,000 international industry specialists, including 800 airline representatives, are expected to attend the three-day event.
IFE In Three Halls
Three halls are dedicated exclusively to in-flight entertainment this year. This is the fastest growing segment, including both technical and content aspects. The World Travel & Catering Expo, the world’s largest aircraft catering trade fair, will once again be held at the same site in parallel to AIX. On Monday, 12 April, the Passenger Experience Conference, a top-ranking international gathering, will once again be held at Congress Center Hamburg (CCH).
In the highly competitive airline market, the cabin is well established as one of the most important battlefields. Sometimes it is the extras in luxury and comfort that win the day, and sometimes it is the optimal usage of space and weight. The tempo is high, with an average of five complete cabin refurbishments in the life cycle of a modern airliner.
Hamburg – The World’s Leading Cabin Centre
At the heart of this dynamic development is Hamburg. A significant portion of the 40,000 jobs in the region’s aviation industry are associated with the cabin sector. This makes the metropolitan region in northern Germany the most important location in the world for this growing market. Many of the more than 300 aviation companies and institutions in Hamburg are participating at the Aircraft Interiors Expo. “The cabin expertise which Hamburg possesses is unmatched anywhere in the world, as we demonstrate year-in-year-out at the Aircraft Interiors Expo,” says Prof. Dr Joachim Szodruch, Chairman of the Hamburg Aviation cluster. “At the same time, the expo, being held here in Hamburg for the 14th time, is growing significantly once again. For the first time, it has expanded to use all the halls available. This is a great sign for Hamburg as a place of business, and a great motivation for all participants in the cluster.”
Three big Players And Hundreds Of SMEs
The three largest industrial employers in Hamburg’s aviation sector – Airbus, Lufthansa Technik and Diehl – concentrate their cabin focus in the region. As a consequence, they have a prominent presence at the Aircraft Interiors Expo. Airbus has its global cabin development centre at Finkenwerder in Hamburg. The company’s presence at the expo is dedicated to new, efficient possibilities for space usage on short and long-haul aircraft. Lufthansa Technik, another global player and specialist of VIP fittings, will be exhibiting a comprehensive palette of products at its stand this year, ranging from the “Chair” luxury seat to patient transport facilities. Diehl Aerospace will be displaying a fully functional cabin model at the trade fair.
Apart from the big names, more than a quarter of the aviation jobs in Hamburg are with small and medium-sized businesses. They are represented by the supplier association, Hanse-Aerospace. With 74 exhibitors, the organisation’s spacious “Hanse Pavilion” stand in Hall B6 is once again the largest individual stand at the Aircraft Interiors Expo. Two of the Hamburg-based enterprises in the spotlight this year are the young company Treo, which tests instruments for customers from all over the world, and P3 Voith, involved in the construction of the new Airbus Beluga XL. The “Hanse Pavilion” is also home to the Hamburg Aviation stand (6B90 12.4), a 20-square-meter presentation of Hamburg as a center of aviation.