The Hanseatic city is an internationally attractive location. Its awareness and attraction, however, are still very influenced by the Port of Hamburg. But also young, future-oriented industries are increasingly gaining more importance world-wide. “As a business location, Hamburg should distinguish itself more strongly from other Western European cities, for example in renewable energies, media and IT, logistics, and life sciences”, says Matthias Klein Hempel, HamburgAmbassador in Argentina.
“Hamburg should put more emphasis on advertising its locational benefits, and promoting its industry clusters, and advantages of its geographical position”, continues Kleinhempel, who has been promoting the Hanseatic city in Buenos Aires for the past three years. “Topics such as smartPort or Smart City are good differentiator because they have not yet been otherwise occupied in Germany.”
Huge Potentials In Many Sectors
“Last May, Buenos Aires was invited as partner city of the Port of Hamburg’s anniversary. Buenos Aires’ Cabinet Chief and several ministers travelled to Hamburg. “The visit of the high-level delegation from Buenos Aires was a success with many positive consequences” Kleinhempel recalls. “There were various port projects initiated, and not only in the tourism sector.” In Buenos Aires, the Lecturer in Business Policy at the IAE Business School, a leading business school in Latin America is not only pursuing an increased co-operation between the universities. by also in port and traffic management.
Hamburg Still Mostly Known As Port City
According to Kleinhempel, the greatest interest in co-operation lies within two fields: the port and public transport. “Hamburg is known, particularly in Buenos Aires, as a port city. Overall, Germany is not one of Argentina’s major partner of trade and travel. However, as Germany more frequently appears in the media as an important country of the EU, this is now slowly changing.” The process can be accelerated. “Here, I can be helpful and contribute to speedening up process as HamburgAmbassador by developing initiatives and establishing contacts.”
Also Using Culture In The Location Competition
Also in the field of culture, Kleinhempel sees great potentials for the Hanseatic city. “Right now I’m helping to organise the exhibition of Argentine artist group Mondongo that will be displayed in Hamburg in 2016. I also want to inspire as many Argentine musicians to participate inthe Reeperbahn Festival in September.” The HamburgAmbassador shas a very special request: “My dream is to see the orchestra of the world famous Teatro Colón play the opening concert of the Elbe Philharmonic Hall “.
His recommendation for 2015 and beyond: Hamburg should continue to particularly promote future-oriented industries. “In this field, the Elbe city can demonstrate competitive advantages over other cities.”