“Hamburg is known internationally. All Americans I know that have visited Hamburgare enthusiastic about the city”, says Sven C. Oehme, since June 2005 HamburgAmbassador in New York. Oehme had been the first to be appointed to the position of honorary representative of Hamburg ten years ago. “Hamburg, however, could do more for its public image, for instance in a city like New York”, states Oehme. “This could be done, for instance, by especially targeted local events, at whichHamburg is presenting itself culturally and economically.”
Oehme is promoting Hamburg’s assets in New York City as one of the 36 HamburgAmbassadors in 22 countries. But lets see how international Hamburg truly is. What is essential to the Hamburg image abroad? And how could Hamburg and its metro region increase its visibility as business location internationally? These were some of the questions Hamburg News asked the city’s very first HamburgAmbassador.
One Of The World’s Top Three Locations In Aviation
“Hamburg has been known internationally as a hub of global trade and a busy port for more than 800 years. The TTIP free trade and investment agreements between Europe and the U.S. will further strengthen the international role of the Hanseatic city and increase international trade”, Oehme continued
The importance of the Port of Hamburg’s logistics expertise and Hamburg’s position as one of the world’s top three location of aircraft construction should thus be used to further strengthen Hamburg’s competitiveness. “Of course, “Airbus” is a term known to the Americans, but is not linked to Hamburg as one of the world’s top three locations of the world’s aerospace industry, and Europe’s number two after Toulouse.
More Co-Operations In IT
But it’s not only in port expertise and trading, Oehme sees great potential. “Regardless of the ever-growing technology industry at the west coast’s Silicon Valley, we also see a significant increase in technology companies in the metro region of New York City. Hamburg is one of Europe’s leading cities of the gaming industry. I thus see good starting points to for interesting collaborations between IT companies from both cities. I can only strongly recommend to promote these industries accordingly.”
2015 will be a year full of great chances, Oehme is convinced. “With an economic growth of five per cent in the third quarter, and Europe’s falling prices for industrial energy and future independence from energy imports, the U.S. market offers great opportunities to Hamburg-based companies. This will concern, in particular, Hamburg-based company wanting to produce cheaper in the long-term. According to Oehme, Hamburg’s biggest challenges in 2015 will be forthcoming infrastructure projects and the deepening of the Elbe river.