Sibilla Kawala-Bulas, the Hamburg-based founder of Limberry, a start-up offering designer costume fashion, is cashing in on the present trend towards fashionable dirndl. Founded in 2010 as a niche provider of mass customized ladies fashion, the concept was changed in 2014. And since then, she has been selling other designer labels as well as her own Limberry costume fashion.
Success in “The Lion’s Den”
Kawala-Bulas recently ventured into “The Lion’s Den” on VOX TV’s show for start-ups in the hope of getting a cash injection. The “lions” praised her elegant dirndl and designer costume fashion. And two investors Carsten Maschmeyer and Judith Williams offered her EUR 125,000 each for a total 20 per cent of the company shares. Kawala-Bulas, who had gone on the show seeking an investment of EUR 150,000, was delighted and accepted their offers. And the two investors are relishing their move as business is booming now that the Oktoberfest has started. Kawala-Bulas said: “The contract has already been signed at the notary and Mr. Maschmeyer and Mrs Williams have been my official investors for some months now.”
Kawala-Bulas noted: “This year’s dirndl trends are subdued. The most popular colours this season are classic dirndl blue and green, but discreet berry colours are sought-after.” Since 2015, many traditional costume designers have taken inspiration from tradition and have been turning out trendy, modern, classic dirndl cuts and buttoned-up bodices which is noticeable in the choice of material. Many dirndls are available in cotton and linen. “And if it’s to be more elegant, velvet and dirndl with stand-up collars are absolutely en vogue”, she added.
Oktoberfest in full swing across Hamburg
“People in Hamburg are known to be very style conscious and I’m certain that they will follow the latest dirndl trends and will be glad of new styling tips. Meanwhile, many different Oktoberfest are underway in the city where ladies in Hamburg can show off their dirndls”, said Kawala-Bulas. The Hotel Treudelberg’s Treudelberger Hütte and Wandsbeker Wiesn are setting the mood while the Hofbrauehaus Hamburg is selling litres of wheat beer, Schweinshaxn (port knuckle) and pretzels en masse.