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Commercial areas in metropolitan region to be promoted jointly

Project to boost awareness of commercial region. Information system and monitoring to ease site search for potential investors

A newly launched project aims to boost collaboration in developing commercial spaces and heighten the national and international awareness of the Hamburg Metropolitan Region as a strong business location. The existing conditions are excellent for many industrial sectors even though the best spaces and the opportunities offered are not always instantly recognisable.

When presenting the project, Economic State Councillor Andreas Rieckhof, Chairman of the Steering Committee for the Hamburg Metropolitan Region, said: “We are sending a signal that the region offers client-orientated solutions for specific needs. That heightens motivation and trust in our ability to repeatedly launch innovations together in the Hamburg Metropolitan Region.”

Project to last three years

The project aims to improve joint efforts towards marketing industrial spaces in the region. To do so, the 2011 regional industrial space concept is being updated and extended to the greater metropolitan region. This will serve as a basis for selecting industrial areas for development. Outstanding prime industrial areas across all sectors will be singled out for international marketing.

A monitoring system based thereon means forecasts can be made about the demand for industrial spaces in future. This will allow districts and communities to watch the development of the holdings and sales of industrial spaces. An online information system for potential investors looking for a suitable site in northern Germany will enhance these measures. Anyone interested in a particular area will be referred directly to a local contact person. The system set up in 2009 will be optimised and better adjusted to the needs of the international market.

The project is to last three years and has a finance volume of EUR 345,000 with the Hamburg Metropolitan Region funding some 80 per cent. The co-operation partners include all communities, districts and cities in the Hamburg Metropolitan Region. The Ostholstein district has taken the lead in this project.
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Sources and further information:
www.metropolregion.hamburg.de

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