Firms across all sectors of the Hamburg Metropolitan Region are again reaching for the stars as part of the ninth “Hamburg’s Best Employer” contest. Professor Werner Sarges, an expert on human resources diagnostics, and his staff at the Helmut Schmidt University and the Institute for Management and Economic Research (IMWF) are examining entries to select Hamburg’s most attractive employer. The top companies will be honoured with a seal of approval as “Hamburg’s Best Employer” with three, four or five stars. Applicants have until the deadline of October 31, 2016 to submit their entries for the contest in 2017.
Present five-star employers
This year, nine employers including e-velopment, ENITAS Deutschland, FunDorado, Grand Elysée Hamburg, GRG Services Hamburg, Impuls Personal, novomind, TauRes investment consulting and the Groß-Sand hospital in Wilhelmsburg won the top, five-star award as “Hamburg’s Best Employers”. Some 16 other firms won four-star awards including the Block House Restaurants, Hamburg Verkehrsanlagen GmbH and Iwan Budnikowsky. Special prizes were awarded in five categories. The German Red Cross Hamburg-Harburg won the prize for “Humanity in an Organisation”, Hanse Orga won the “Transparency and Trust” category, ADM Hamburg won for “Personal Further Education“, Cosco Logistics (Europe) in logistics and the Hanseteam Partner für Personal received a special prize in the “Fairness” category.
Assessing a “company’s personality”
The prizes are awarded based on a scientific analysis of staff and executives. The idea is to view the company as a personality as this makes it easier to describe the company distinctively. The firm can present itself as an attractive employer – one that is willing to keep existing skilled labour and to gain others as well. Such a strategy has long-term benefits for both employers and Hamburg as an economic location.
Strengths and weaknesses
Staff and executives are requested to fill out a questionnaire and to describe the features of their company, for instance, creative drive and openness to change. This is enhanced by the European Foundation for Quality Management (EFQM) model allowing employers to assess their organisation and to pinpoint strengths and weaknesses. Such a procedure also reflects complex corporate structures and gives indications for developing human resources in future. Each participating company receives a benchmark report.
Tackling skilled labour shortages
Alexander Göschl, a representative of Faktenkontor, a consultancy for corporate and sales communication, pointed out: “The contest is a good, scientifically sound way of finding out and where my strengths and weaknesses lie compared to other employers in Hamburg.” He stressed: “The seal 'Hamburg’s Best Employer’ is a valuable tool for tackling the ongoing shortage of skilled labour in Hamburg’s economy.” The award basically indicates that the prize-winning company places great emphasis on working atmosphere and conditions and that it values employees’ opinions. More than 200 firms took part in this year’s contest.