Hamburg-based Beiersdorf AG continued its dynamic business development in the first half year of 2014 with an organic sales growth of five per cent. In nominal terms, sales increased by 0.2 per cent, from 3.163 billion euro to 3.171 billion euro. Both the consumer business segment and tesa contributed to this achievement. EBIT excluding special factors improved from 434 million euro to 452 million euro, a rise of 4.3 per cent. Excluding special factors, the EBIT margin increased to 14.3 per cent, compared with 13.7 per cent in the previous year.
Good performance of consumer business segment
The consumer Business Segment generated organic sales growth of five per cent in the first half of 2014. Sales increased both in emerging markets and in Europe. However, sales were down in nominal terms by 0.2 per cent from 2,641 million euro in the previous year to 2,637 million euro. NIVEA achieved sales growth of 6.1 per cent. Eucerin delivered a 6.8 per cent growth, and La Prairie of 7.0 per cent. EBIT excluding special factors improved to 367 million euro, and thus up from 351 million euro in the previous year. The EBIT margin rose to 13.9 per cent compared with last year’s 13.3 per cent. Strongest growth market was the region Africa/Asia/Australia (+11,3 per cent) ahead of Latin America (+5,1 per cent), the region America (+4.8 per cent), and Europe (total: +2 per cent, West + 1.6 per cent), East +3.9 per cent).
tesa with stable growth
tesa achieved organic sales growth of 5.4 per cent, and continued its dynamic business development. In nominal terms, sales increased by 2.4 per cent, from 522 million euro to 534 million euro. EBIT excluding special factors improved from 83 million to 85 million euro, a rise of 2.0 per cent. The corresponding EBIT margin was on a level with previous year, at 15.9 per cent.
Beiersdorf confirms outlook for 2014
Beiersdorf is expecting sales growth in the consumer business segment of up to six per cent, outperforming the market in financial year 2014. The EBIT margin from operations is expected to be around 13 per cent. tesa is expecting sales growth of about four per cent for the financial year of 2014, whereas the market is forecast to increase by two to three per cent. The EBIT margin from operations is expected to be about 16 per cent. Based on the forecasts for the two business segments, the company expects group sales to grow by four to six per cent. The consolidated EBIT margin from operations is expected to be above 13 per cent.
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