The U.S. Analytic Partners, an international market researcher, has opened a branch in Hamburg – its first in continental Europe in early September. Achim Schoeneich has been appointed Germany Director. The company has been in operation since 2000 and has eight other global branches.
Hamburg as a centre of market research
“Global brands must adjust and develop constantly to stay ahead of the competitors,” said Schoeneich. A dedicated team in Hamburg will be going to great efforts to achieve this goal.
“Hamburg is one of Europe’s leading locations for marketing and market researchers. The decision by a global company such as Analytic Partners to open a branch on the Elbe confirms the attraction as an economic location and that of our city,” said Dr. Rolf Strittmatter, Managing Director of Hamburg Business Development Corporation (HWF).
Experience at GfK, Freenet
Schoeneich is bringing more than 17 years experience in marketing, market research and business development to his new role after earlier positions in GfK’s media division, at Freenet – a German telecommunications company and at SPIEGEL. Schoeneich is joining Analytic Partners from Research Now – a global data collection company.