The St. Pauli clubhouse won Friday Sydney’s Media Architecture Award Biennale (MAB) in the category “Money Architecture” for its unique illuminated facade and beat rivals such as LAX (Tom Bradley International Terminal) and Morgan Stanley (Times Square Headquarters). Media Architecture Awards are given to outstanding projects at the intersection of architecture, media and interaction design in five categories. The award category is for rojects illuminating buildings that are closely related to business, banks, shopping centres, and entertainment. The clubhouse opened last September on Hamburg’s Reeperbahn.
Award in Sydney
Prof. Norbert Aust, one of the five owners of the clubhouse, accepted the prize on behalf of St. Pauli. A delighted Aust said: “Just being nominated for the award is a great recognition. Many different trades have resulted in a unique whole. The media facade is at the same time proof of our city’s innovative power.”
MAB provides a forum for exchanging ideas and outlining forward-looking media architecture – from facades to projection mapping, urban screens to localised media interventions in cities. It attracts architects, designers, artists, scientists, politicians and industry leaders and focuses on how technology and digital media can lead to more liveable cities as part of the “smart cities” concept.
Innovative utilisation concept
The new six-floor, club building houses music clubs like Sommersalon, kukum, Alte Liebe, Häkken and Bahnhof Pauli. The building also has office spaces and catering areas as well as live event venues such as Skurrilum, the Lasertag-Arena and Theater Schmidtchen. The Roof Top Bar is due to open shortly. Building costs of the clubhouse came to EUR 17 million including EUR 4 million for the media facade.