Hamburg’s attraction is growing unabated, with 5.8 million overnight stays recorded from January to June. This 5.6 per cent growth is the latest confirmation of Hamburg’s tourism policy accounted for 14 years of unparalleled growth. Overnight stays of foreign guests accounted for 5.4 per cent. The occupancy rate in the hotels Hamburg rose to 76.6 per cent now, making Hamburg Germany’s number one.
Joy and Pride
“The record figures of the Hamburg tourism industry regularly provide us with joy and even a little bit of pride of of the growing attraction of our city”, said Frank Horch, President of the Ministry of the Economy, Transport and Innovation. “The doubling of the overnight stays in the past decade is a powerful mid-term review – but I am convinced that the existing potential and the upcoming milestones and investment will even spur further growth.” Milestone include the recognition of Speicherstadt and Kontorhausviertel with Chile as UNESCO World Heritage Site of Culture, the investment in the new cruise terminal Steinwerder, or the opening of the Elbe Philharmonic Hall in January 2017.
Also Hamburg Locals Benefit
As a cross-sector industry, tourism today offers employment to 211,800 people in the Hamburg Metropolitan Region. “The effects of tourism are not only evident in the number of employees – rather, tourism is also an important soft location factor, bringing along an attractive infrastructure, diverse leisure and cultural facilities and a pleasant environment not only enjoyed by tourists, but also by the locals”, adds Frank Horch.
A Destination in Demand e
International visitor figures have also been on a constant rise, reporting a 5.4 per cent in the first six months of 2015. Since 2005, overnight figures by foreigners have even increased by 140 per cent. “In Europe, Hamburg has confirmed itself on the map of tourism, which led to an increase in nights by 7.6 per cent from January to June. However, intercontinental strong impetus is still needed. The Hamburg Tourism Board is thus strongly promoting Hamburg Travel in Asia and America”, said Dietrich von Albedyll, managing director of the Hamburg Tourism Board.
Tourism App Launched Successfully
The Hamburg Tourismus GmbH relies on a close integration of marketing and sales. In addition to strong investments in online communication and internationally oriented marketing projects, HHT is providing new impetus for the tourism industry using the financial resources of the cultural and tourist tax. The launch of the new Hamburg Tourism app, available in both German and English, and of the event database of the Hamburg metro region both enjoyed huge success. With 150,000 users so far, the app reports 4,500 new user registered each day
For the second half of 2015, the Hamburg Tourism Board is expecting further growth to a total of 12.6 million overnight stays and thus an annual growth of five per cents. The positive outlook is powered by numerous events taking place in the second half of 2015, including the Hamburg Cruise Days and Reeperbahn Festival. Also, cruise ships will continue to call, and new musical premieres are in the pipeline.
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