The Hamburg tourism sector continues to set new records: in 2012, the industry chalked up 11.6 million overnight stays, and thus 970,000 more than in the previous year. With this plus of 9.1 per cent, Hamburg Tourism enjoys the twelfth consecutive year of growth. The continuous upward trends is also visible when comparing monthly reports. December 2013 was the 57th consecutive month of rising numbers of overnight stays. For the first time, six months of 2013 boasted overnight stays above the one million mark.
Domestic visitors accounted for 8.94 million overnight stays (+8,5 per cent). Nights by international guests increased by 11.3 per cent to 2.66 million. New leader of foreign overnight guests is the United Kingdom with an increase of almost 22 per cent to 274,000 overnight stays, closely followed by Switzerland with 262,800 nights (+3,2 per cent) and Denmark with 258,700 nights (+9,1 per cent). The Austrian source market grew by 7.8 per cent to 217,500 overnight stays. With an increase of 16.5 per cent to 179,800 nights, the United States were the strongest overseas market.
Among Europe‘s Top 10 With a nine per cent growth, Hamburg Tourism lies ahead of Berlin (8.4 per cent), London (7.6 per cent) and Milan (7.2 per cent) in European comparison. In the competition of Europe‘s most popular city break destinations, Hamburg thus continuously pushes ahead. Since 2001, the gap between Hamburg and Munich shrunk from 2.8 to 1.43 million overnight stays. In 2013 alone, Hamburg moved closer to Munich by 450,000 nights, and reduced the gap to Vienna by even 690,000 nights. Today, Hamburg is one of the top ten city destinations in Europe.
The travel boom has a very encouraging impact on the Hamburg hotel market. With an occupancy rate of 78 per cent (plus 4.1 per cent), Hamburg boasts the country‘s best figures ahead of Munich (76.7 per cent) and Berlin (72.6 per cent). This result also shines in European comparison. London is top with an occupancy rate of 82.4 per cent. Paris comes second with 80.1 per cent, Barcelona third with 71.4 per cent.