“The Lion King” has shaped the image of Hamburg since December 2, 2001. And with over 6,000 performances, the show has enhanced Hamburg’s renown as the world’s third largest centre of musicals after New York and London. Uschi Neuss, Managing Director of Stage Entertainment Deutschland, said: “This musical is the perfect combination of art and entertainment. It has to be experienced live.” Nearly every single performance has sold out since the musical premiered. And with over 11 million visitors, “The Lion King” has outdone classics like “Cats” and “The Phantom of the Opera”.
“The Lion King” already performed in over 60 cities
Stage Entertainment has pointed to the importance of musicals as a tourist magnet. Visitors from Germany, Austria and Switzerland travel an average 370 kilometres to see the musical in Hamburg. No other musical in Germany attracts guests from so far afield. Visitors stay an average three nights in Hamburg. Disney’s “The Lion King” has already been performed in over 60 cities including New York, Tokyo, London, Sydney, Shanghai, Seoul and Madrid. Over 80 million people worldwide are believed to have seen one of the many productions.
Premieres in Hamburg – a musical city
Stage Entertainment is presently showing its own production of “Das Wunder von Bern” (The Miracle of Bern) in the Stage Theater an der Elbe. The show debuted in Hamburg in 2014. Next year, the Udo Jürgens musical, “Ich war noch niemals in New York” (I was never in New York), is set to return to Hamburg as part of an homage to the popular crooner in Stage Operettenhaus near the Reeperbahn from January 19th, 2016. There it will celebrate its tenth anniversary. The Stage Theater Neue Flora is presently showing the Disney production Aladdin which celebrated its European premiere in Hamburg in December 2015. The hit musical Billy Elliot is also coming to Hamburg’s Mehr! Theater am Großmarkt from June 28-July 23, 2017. Many smaller productions such as the cult Hamburg-based musical “Heiße Ecke” and the “Königs vom Kiez” in Tivoli round off the musicals showing in Hamburg.
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