In recent years, Hamburg has become an international hotspot for the cruise industry. In September, the north German port city will bundle its cruise events into a ten-day celebration of cruising. In line with the claim “Hamburg welcomes you on board”, both the general public and professionals from the cruise sector are invited to join the ten-day programme of events hosted by Hamburg 4 – 13 September 2015. Highlights will include the public festival “Hamburg Cruise Days” and the cruise industry convention “Seatrade Europe”.
Brand New “Norwegian Escape” to Start Maiden Voyage in Hamburg
With 189 arrivals and around 590,000 passengers in 2014, Hamburg has firmly established itself as Germany’s leading cruise destination – and has also made it to the top in international cruise industry rankings. The City of Hamburg has been responding to this development by hosting various industry events and public events, thereby raising Hamburg’s profile as an economically successful maritime destination. In October 2015, the largest cruise ship ever to call at Hamburg will moor at its quays: Currently being built by Papenburg’s Meyer-Werft, Norwegian Cruise Line’s brand new “Norwegian Escape “ with 163, 00 BRT and 4,248 passengers aboard will start its maiden voyage out of Hamburg.
Numerous Cruise Events to Collaborate
Another novelty of 2015: For the first time, Hamburg’s major events from the cruise sector will be collaborating: the Hamburg Cruise Days (11/09-13/09), Europe’s biggest public cruise event, and Seatrade Europe (09/09-11/09), the European trade fair for the cruise industry, will be joining forces to create the framework for a unique cruise-themed programme of events that will bring tourists, service providers and industry experts to Hamburg every other year. Alongside these two large-scale events, Hamburg will also be hosting fvw Cruise Live (11/09), the one-day travel sales event for the cruise industry, as well as two additional trade events (08/09-09/09) by the Cruise Lines International Association (CLIA), the world’s largest cruise industry association. The spectacular light installation Blue Port Hamburg (04/09-13/09) by light artist Michael Batz will create a unique setting for these maritime events by bathing the port and some of Hamburg’s main attractions in magical blue light for ten days.
“Hamburg Welcomes You Aboard”
To bring Hamburg’s residents and guests on board during the programme of events, Hamburg will be hoisting its flags in the most literal sense: during the ten days, the motto “Hamburg welcomes you on board” will be highly visible across the city and provide the guiding theme for various cruise highlights. This will be complemented by a varied fringe programme by numerous cooperation partners from the retail, hospitality and port industries. For example, this year’s Harbourfront Literature Festival in Hamburg will be held during this period. Also, retail shops in Hamburg’s city centre will pick up on the cruise topic, while the Port of Hamburg Marketing association will offer guided port tours, enabling participants to take a glimpse behind the scenes of Hamburg’s port and cruise companies.
Enhancing the International Perception of Hamburg as Cruise Destination
Frank Horch, Hamburg’s Minister of Economy. Transport, and Innovation, will act as patron for the “Hamburg welcomes you on board” campaign. “By bundling these highly visible events, Hamburg has the unique opportunity to sustainably strengthen its international relevance in the cruise industry and to be perceived as the cruise industry’s maritime centre of excellence by audiences worldwide,” said Frank Horch. For ten days in September, the port of Hamburg will once again be transformed into one big stage for Europe’s major maritime events. This is where cruise experts meet stakeholders from the maritime industry, and where cruise fans and cruise ship passengers celebrate on board and on shore. Business and leisure go hand in hand – the true Hamburg way.