From January to June 2013, overnight stays in the Elbe city increased by some 450,000 guests to 5.3 nights. With tourism s grown by 9.2 per cent in the first six months of 2013, Hamburg reports the highest growth rate of all German cities. And much is due to international tourism, the Office of Statistics North says. The number of foreign guests grew by 7.2 per cent. Leading the ranking of foreign visitors are the British, with arrivals grown by +20.2 per cent, but also more Swiss and Danish tourists (+2.9 and +5.1 percent respectively) head to Hamburg.
The reasons for the positive development are diverse and range from high urban investments into infrastructure, new transport links and new travel inducements to investments into new hotel projects. In 2012 alone, 5,280 new beds were added to Hamburg‘s dynamic hotel market. Still, beds are in hight demand. In the first half year of 2013, the occupancy rate of Hamburg‘s hotels rose to 75 per cent. The Elbe metropolis thus takes the nation‘s top position ahead of Munich (73.4 per cent) and Berlin (69.4 per cent), while being ranked third in Europe after Paris and London.
Due to its dynamic growth, the Hamburg tourism developed into a key industry of Hamburg‘s economy. The visitor flow brings some 94 million euro of added value into the city. Anticipating an ongoing good performance to this year‘s season, the Hamburg Tourism Board is expecting another growth by 950,000 nights and thus an annual result of more than 11.5 million overnight stays.
Despite the high stability and steadily increasing attractiveness, Hamburg Tourismus GmbH continues to advertise Hamburg and to enhance its international awareness and perception. Since September, the extensive online campaign “Upgrade to Hamburg“ has been running in the United States. Further initiatives promote the Elbe metropole as a a leading location of the MICE industry with numerous attractive venues for meetings and conventions.