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Hamburg Tourism Honoured With Tourism Award

Digital tour guide honoured with silver at the prize-giving gala of the German Tourism Award

“The Hamburg Tourismus App breathes new life into the marketing. It is a carefully and strategically set up travel companion that will significantly strengthen sales. The app sets new standards in customer journey and has been set up in an extremely customer-oriented way”, says Claudia Gilles, director general of the German Tourism Association (DTV). At the German Tourism Day, which took place in Bremerhaven from 4 to 6 November, a 14-member jury granted the innovation award for creative products and projects in Germany tourism. The “Hamburg Tourismus GmbH”: http: //www.hamburg-tourism.de/ (HHT) was honoured with the second prize for its digital travel guide.

Standards in Mobile Marketing

“The app is an important element in answering the question of how we can add and increase value and service for our guests. It is an important part of our efforts to offer to the guest important information at any time – whether before, during or after the trip”, says Dietrich von Albedyll, CEO of HHT. According to the jury, composed by experts from media, tourism and science, HHT has set new standards in mobile marketing with its holistic conceptual approach.

Co-operations Expand App Services

The “Hamburg Tourismus app” will soon add new exciting features for free. Co-operating with “taxi.eu”: http:'ll //www.taxi.eu/, the app will introduce a taxi booking feature in mid-November. “By integrating an innovative switching feature for taxis and continuously improving content and features, we constantly expanding the range of services offered by the app”, said Felix Behnke, project director App & eCommerce HHT. In addition, also offers for musical tickets, restaurants and other tourist services as well as saving benefits for users of the Hamburg CARD will soon be prominently featured in the app.

200,000 Downloads

travel planner, tour guide, ticket office and ship finder under one roof, the“Hamburg Tourismus app” provides visitors with information on 1,500 attractions and offers. The app was developed by the “Apps Factory GmbH”: http: //www.appsfactory.de/de/. According to the HHT, the app has been downloaded some 200,000 times since its launch in summer of 2014. Suitable for iOS and Android, the application is available in German and English language for mobile devices. It can be downloaded in app stores or “www.hh-app.de”: http: //www.hamburg-tourism.de/infos/mobile-angebote/hamburg-app/ available free of charge.
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source and further details:
www.hamburg-tourism.de

About the German Tourism Award

The competition held by DTV in the eleventh year honours Germany’s most innovative tourism projects. Key criteria considered by the 14-member jury composed of members from media, tourism, and science included the degree of innovation, quality, customer orientation, efficiency and sustainability. According to these criteria, eight entries out of 73 applications were selected as finalists. The first prize was granted to the 2015 holiday rental brand “Cuckoo nest” of Hochschwarzwald Tourismus GmbH. The 3rd prize was won by the Postel Usedom GmbH for “Postel Wolgast”. A trailer and a detailed description of the winners can be found at “www.deutschertourismuspreis.de”: http: //www.deutschertourismuspreis.de.

About the Hamburg Tourism Board

The Hamburg Tourism Board (HHT) was founded in 1989 under the name of Tourismus-Zentrale Hamburg. As innovative destination management organisation, HHT is responsible for the promotion of Hamburg as attractive tourist destination on the domestic and international markets. With a market and target group-specific orientation, HHT is the interface between Hamburg’s tourism industry, the global travel industry and international marketing initiatives, including, inter alia, the German National Tourist Board, the registered association Magics Cities e.V., and the registered association German Coastline e.V. With the multi-lingual website www.hamburg-tourismus.de, HHT operates the official tourist portal of the city.

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