Hamburg is proving a real tourist magnet for both German and foreign guests with its maritime flair, the port, Alster Lake, big, spectacular events, a wide range of museums, cultural events, fashionable creative district and many other attractions, according to the annual Global Destination Cities Index Report published by Mastercard. Hamburg is Europe’s leading city in terms of the growth of overnight stays by foreign guests. This year’s report is based on data from 2009 and rates the top 132 destination cities in terms of overnight stays, visitor spending and tourist networking.
Since 2009, Hamburg has experienced average annual growth of 8.7 per cent in terms of overnight stays and is ahead of Berlin (8 per cent), Istanbul (7.8 per cent) and Copenhagen (7.7 per cent), the report found. Commenting Friday on the report, Frank Horch, Senator for Economics said: “Hamburg’s dynamic development in terms of overnight stays show that our strategy is bearing fruit. Hamburg is well on the way to using its great, existing potential in international tourism and to further extending the tourist industry’s success in terms of growth and employment.”
Key economic factor for region
Some 3 million guests booked accommodation in Hamburg during the first half of 2016, said Statistikamt Nord (Northern Statistical Office). This accounted for nearly 6.2 million overnight stays – an increase of 5.7 per cent over the same period last year. Tourism is thus a major economic driver in the Hamburg Metropolitan Region.
Hamburg Tourismus GmbH says the sector earns annual turnover of around EUR 11.6 billion and some 212,000 people live from tourism. Most tourists or approx. 2.4 million in the first half of 2016 came from Germany. Hamburg is especially popular among foreign tourists, the Mastercard report found. Hamburg News earlier reported on the latest figures by Statistikamt Nord on the top six source countries of foreign tourists in Hamburg.