“Great Freedom For Great Culture” is this year’s motto of the joint booth of Hamburg Tourism Board (HHT) and its 65 partners participating once again in the world’s most important B2B trade fair of the travel industry, the International Tourism Exchange (ITB) in Berlin.
HHT’s ITB programme draws on a variety of subjects also in 2015, with Hamburg’s rich cultural heritage and the opening of the Elbe Philharmonic Hall in early 2017 as focal themes. The growing importance as a cruise destination will also be reflected by the stand, which will serve as home port to nine shipping companies. In addition, the Hamburg Tourism Board will enter a co-operation agreement with Amsterdam marketing to jointly promote the two destinations in international markets. In addition, the HHT will inform trade visitors on its new “Hamburg – Healthcare Destination of Choice” project and its “www heathcare-hamburg.com.”: http: // www. heathcare-hamburg.com platorm.
As exclusive media partner, the North German Broadcaster NDR will report in NDR Hamburg Journal (TV) and in its radio programme of NDR 90.3 from the fair with a small studio set up at the Hamburg stand.
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