The “Hamburg on Tour: Hej Göteborg” gets underway on Friday, September 9-10 in downtown Gothenburg as part of the Hamburg Convention Bureau’s (HCB) bid to highlight the very best of the Hanseatic city to a Swedish public. Then, firms and institutions in Hamburg will pitch to the Swedish public. Visitors can discover tourist attractions in Hamburg as well as typical delicacies and Hanseatic culinary delights.
“Hamburg is an attractive, pulsating and verdant city” and was recently ranked among the ten most liveable cities worldwide by The Economist. The “Hamburg on Tour” picks up this theme and aims to boost the city’s positive image of the city in a charming way in the respective market and to stir up interest among residents, politics and commerce in the Hanseatic city”, said Thorsten Kausch, Managing Director of Hamburg Convention Bureau GmbH and Hamburg Marketing GmbH.
Co-operation with added value for both cities
Prior to the public launch in Gothenburg, a networking event will be held on September 8th, 2016 to give representatives of Hamburg and Sweden a chance to get to know each other and to form networks. The invited guests include leading figures from politics, commerce, tourism and the cultural sector in Gothenburg.
Katharina Fegebank, Second Mayor of Hamburg and Senator for Science, Research and Equality, will open the event. Speaking during the run-up, she noted: “I am delighted to be visiting Gothenburg as our cities have plenty in common. The foundation of the liberal and multifaceted societies in both Gothenburg and Hamburg is a solid, economic and vibrant culture. I am certain that this networking evening will yield many ideas for co-operating in future and will have added values for both cities.”
Short films by Hamburg-based directors
The tour gets underway Friday with a Hanseatic, colourful programme at Gustaf Adolfs Torg on Gothenburg’s Town Hall Square, which will be transformed into “little Hamburg”. The Elbe will be presented as a three-dimensional, street painting spanning the entire square and giving the viewer the illusion of walking along the waterfront. Virtual tours of the Reeperbahn will plunge visitors straight into St. Pauli. Later, a group of artists called “A Wall Is A Screen“ will take Gothenburgers on a tour of their city combined with outdoor cinema. Various short films by Hamburg-based filmmakers are to be projected onto walls and facades in the city. The BID Reeperbahn+, the 48h Wilhelmsburg festival and the Hanse Song Festival will provide musical entertainment.
Elbphilharmonie to be a guest in Gothenburg
Another highlight will be “Paddan boat tours” giving Swedes a chance to get to know another side of Hamburg. The Hamburg Pride Association and the Hanseatic city of Stade, which has Swedish roots, will be also be among those presenting their work. Visitors can also enjoy Hanseatic vibes and delicacies, typical dishes, soft drinks and coffee in the Hamburg Metropolitan Region’s “chill-out area”. One of Hamburg’s most spectacular landmarks, the Elbphilharmonie will also take centre stage in Gothenburg prior to its inauguration next January. As part of “Hamburg on Tour”, an 80-square metre and five metre high interactive module has been developed to give guests both a visual and musical experience. The module will celebrate its world premiere in Gothenburg.
The “Hamburg on Tour” regularly presents Hamburg in cities across the globe and was last held in Copenhagen and Vienna. The choice of Gothenburg as a Swedish destination for the tour goes hand in hand with intense economic ties between Sweden and Hamburg. Over 800 firms in Hamburg do foreign trade with Sweden. And according to the German-Swedish Chamber of Commerce, around 80 Swedish firms are represented in the Hanseatic City. Tourist links between the cities are also close and last year, guests from Sweden accounted for over 97,000 overnight stays.