The online home rental service Airbnb has examined travel trends of 40 million guests in 2015 and ranked them according to trendiest towns and neighborhoods to kick off 2016. Top of the list is Chūō-ku in Osaka, Japan. Germany is also mentioned on the list and specifically Hamburg’s central district of Hammerbrook that came seventh. The Hammerbrook area with its lovely canals saw growth of 418 per cent in 2015 over 2014. Yet, Airbnb did not evaluate the absolute overnight figures, but rather the percentage of growth in terms of bookings on the platform in the respective suburb.
Hammerbrook, which is east of downtown Hamburg, has so far been known as a commercial and office location rather than a trendy area. However, Hammerbrook used to be known in pre-war times as “Little Venice” because of the many canals and bridges. This prompted some people to dub it Hammerbrooklyn. Tourists can book “in vogue lofts and romantic barges” in Hammerbrook via Airbnb. “Hammerbrook is a perfect mix of urban, industrial and green spaces,” the company noted. Also, visitors are fascinated by the contrast between old and new buildings which complement each other there.
Dipping into the culture of a suburb
The Top 16 resulted from an analysis of trips in 2015. It also showed which activities and attractions proved tourist magnets. The 16 trendiest suburbs include those with noticeably strong, rapid growth in Airbnb guests. Visitors could enjoy the places and not merely on an outer level. “Instead, people got to know the essence of a suburb’s culture and did not feel like temporary visitors, but as members of the community,” said Airbnb.
Insider tips instead of sightseeing
The vast majority (74 per cent) of Airbnb guests preferred to stay outside traditional city centres. “They are looking to become immersed in neighborhoods and live like a local.”
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