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Sustainable Mobility: Hamburg Is One of the World's Six Pilot Cities

Hamburg becomes the first German city to join the WBCSD’s Sustainable Mobility Project. Appointed next to Lisbon, Campinas, Chengdu, Indore, and Bangkok. Task Force by leading companies

The Free and Hanseatic City of Hamburg is teaming up with the World Business Council for Sustainable Development to advance address mobility-related challenges and develop a set of multimodal solutions that will extend access to safe, reliable and comfortable mobility for all, whilst aiming for affordability, zero traffic accidents, low environmental impact, and reduced demand on energy and time. A respective co-operation agreement covering the period until the end of 2015 has been signed of Friday, 5 December, by Andreas Rieckhof, Secretary of State of the Hamburg Ministry of the Economy, Transport, and Innovation, and Michael Fahy, director of the WBCSD’s project for sustainable mobility called SMP2.0.

Task Force to Analyse Options

Launched in 2013, the project categorised global cities into groups according to their mobility characteristics and nominated six cities as demonstrator cities to develop a roadmap for sustainable mobility together with the city government and related stakeholders. Next to Hamburg, these cities include Lisbon (Portugal), Campinas (Brazil), Chengdu (China), Indore (India), and Bangkok (Thailand). WBCSD will work with the city along with the participation of BMW, Daimler, Ford, Fujitsu, Michelin and Volkswagen for over a year to produce a roadmap for scaling up the implementation of sustainable mobility solutions inHamburg by using the latest technologies, systems and management approaches to improve mobility and increase the quality of life.

To Expand Hamburg’s Leading Position

Andreas Rieckhof: “By working with the World Business Council and its member companies, we will be able to address new conceptual approaches to improve the sustainability of transport in Hamburg. We expect valuable contributions to our ongoing process of planning and implementing sustainable transport solutions.” The project is supported by business partners. “Like the other member companies of the projects, Daimler is pursuing the vision of sustainable urban mobility. We want to support Hamburg in extending its leading role as a global pioneer of innovative mobility”,said Eckart von Klaeden, Head of Policy and External Affairs of Daimler AG and Head of the WBCSD Task Force for Hamburg.

Global Initiative

By 2050, 70 per cent of the world’s population will live in cities – where the key for a sustainable future for humanity resides. City governments around the world are preparing to face this challenge by pursuing ambitious sustainability visions to become more competitive, resource efficient, resilient and inclusive. Reaching these goals require major transformations in urban infrastructure systems including mobility, which provides access to basic needs such as health, employment and education. An in-depth analysis of the mobility system is hence integral to the realisation of sustainability objectives. Together with Hamburg’s city authorities, SMP2.0 will help address mobility-related challenges and develop a set of multimodal solutions that will extend access to safe, reliable and comfortable mobility for all, whilst aiming for affordability, zero traffic accidents, low environmental impact, and reduced demand on energy and time. SMP2.0 portrays a radically different transportation landscape in which pedestrian, bicycle, private car, commercial and public transportation are woven into a connected network that saves time, conserves resources, lowers emissions and improves safety. The project aims to optimise the system in its entirety with the automobile being only one element of a broader transportation ecosystem.
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source and further details:
www.wbcsd.org
www.hamburg.de/bwvi

About the World Business Council for Sustainable Development (WBCSD)

The World Business Council for Sustainable Development (WBCSD) is a CEO-led organization of forward-thinking companies that galvanises the global business community to create a sustainable future for business, society and the environment. Members work together across sectors, geographies and value chains to explore, develop and scale up business solutions to address the world’s most pressing sustainability challenges. Through our work to change the rules of the game and drive measurable impact, WBCSD is emerging as the leading and most compelling sustainable development business voice with multilateral institutions such as the United Nations, World Bank, UNFCCC, as well as with global platforms like the UN Climate Summit and COP.

The WBCSD is unique because its output is developed and road tested by its members. Its comprehensive work programme enables it to cover all aspects of sustainable development in business. To deal effectively with all issues, the work programme is divided into six Action 2020 clusters, sector and value chain projects, systems solutions and capacity building.

(source: WBCSD)

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