France is to become the guest country of the 828th Port of Hamburg Anniversary celebrations and will be represented by the port of Nantes Saint-Nazaire – “Gate to Brittany”. French cuisine, exhibitions of works by French artists and events will be presented on a 1,500 square metre stand. Around 40 companies based in Nantes will be arriving in Hamburg for the highly anticipated celebrations. The choice of Nantes as this year’s honorary guest is by no means coincidental. Both cities have many bilateral links and have worked closely for many years across various sectors. Both were European Green Capitals and pursue similar urban development targets such as Ile de Nantes and HafenCity. Hamburg and Nantes are also home to large European aviation centres and together with Helsinki play leading roles in Europe’s MySMARTlife project.
Nantes Saint-Nazaire is a key centre of commerce in west France and one of the country’s most densely populated regions. A population of 620,000 inhabitants makes the city the sixth largest conurbation and one of the most dynamic centres of commerce in France. Given this backdrop, the focus will be on both commercial and cultural exchange during the upcoming Port Anniversary celebrations. Three main themes have emerged: harbour industries, project and ideas surrouding the smart city and corporate social responsibility (CSR).
Digitalisation of ports
Hamburg is Germany’s biggest maritime port while Nantes is the leading harbour on France’s Atlantic Coast. Similar challenges such as digitalisation and optimising the flow of traffic are forward-looking tasks for both ports. As an innovative logistics operator, the “Terminal du Grand Ouest“ will present a platform for collaboration and explain how to make the flow of containers smoother and far more effective.
European project – MySMARTlife
Immigration, the impact of climate change and the need to save CO2 require new and complex strategies for planning and implementing smart solutions for co-existence, transport, production and consumption. Together with Helsinki, Nantes and Hamburg are partners of “MySmartLife H2020 – a European project testing innovative, smart solutions for transforming urban centres.
The French companies will have an opportunity to meet representatives of commerce in Hamburg and discuss their experiences with CSR among other issues. In June 2013, Nantes introduced France’s first territorial CSR platform for SMEs with leading figures from commerce and society.