Demand for advertising space offered on trains run by TX Logistik (TXL) is soaring, according to the Port of Hamburg Monday (November 7th) as they offer up to 55 square metres in advertising space, visibility throughout Europe and a wide reach. The company operates around 20,000 trains along tracks in Germany and Europe at present. Christian Kai Beßler, TXL Specialist Fleet Management Locomotive, said: “We are circulating not only our own advertisements, but spaces for external companies as well.”
Competitions in social media
TX alternates 26 trains with advertising on the company’s key European routes. TX logistics is working with Loc & More GmbH, which specialises in train advertising and erects the motifs in accordance with customers’ wishes. Beßler noted: “Every train is unique and the vehicles are perceived like that. There are even competitions to discover the latest advertisements on trains.” The photos are shared in social media and spread quickly.
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