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Wingu's services proving big hit

Wingu's location-based services used well during "Hamburg on Tour"

Wingu allows users to upload content such as videos, sound files, pictures and text or to integrate personal content on web shops, CMS and SAP. These so-called location-based services are then available on mobile phones and tablets anytime, anywhere.

Software developers, designers and marketing experts

The software defines locations with iBeacons, Eddystone, Geofence, QR codes or NFC. The content is then attached to a location where the user activates a trigger. Pictures, texts, sound or videos are uploaded and become software services integrated into online music services. The platform offers designs for different content e.g. surveys, vouchers or lotteries. The content is available on an app in real time. Formerly known as Speicher 210 GmbH, Michael Wolf and Hanz Geeratz founded wingu AG in 2016. Now, the company employs a 15-strong team of software developers, designers and marketing experts.

“Hamburg feeling around the corner”

Wingu also provided services for the recent “Hamburg on Tour” which stopped over in London for two days. There, the Hanseatic city was presented as an attractive, vibrant city of music with several festivals. In the run-up to the tour’s stop-over in “The Boiler House“ in 152 Brick Lane, the team used beacons and geofencing under the theme: “STOP, where do you want to go? Hamburg Feeling is around the corner.” Wingu pinpointed locations on the festival grounds where visitors could obtain coupons for free beer or a list of events.

Winner of “German Design Award”

Wingu recently won the “German Design Award 2018 in the “Integrated Campaigns and Advertising“. The prize marks the third award for Wingu AG and will be presented on February 9, 2018 in Frankfurt am Main. In 2017, the company won the “IT Innovation Prize” based on its suitability for mid-sized companies and innovation. Wingu was also shortlisted for the German Digital Award 2017 in the “Digital Transformation” category.
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Sources and further information:
www.wingu.de
www.wingu.de/blog
www.german-design-award.com

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