The Hamburg Games Conference held under the theme “Games Sector as a Trailblazer – Potential for Growth through Virtual Reality and New Sales Channels” ended on March 31, 2016. The interdisciplinary conference for the games sector and related media and digital sectors presented speakers from games, virtual reality, sales and research to a 150-strong audience in the Bucerius Law School. Experts highlighted virtual and other technologies which are changing the digital economy significantly and opening up new sales opportunities.
The organiser, Dr. Ralph Oliver of Graef law office, said: “The Hamburg Games Conference has shown impressively the direction in which the market will head over the next ten years. At present, over USD 3 billion worldwide are being invested in virtual reality. Thus, the technology has enormous potential.”
Many speakers, including Professor Dr. Frank Steinicke, predicted a bright future for virtual reality technologies. He noted: “The virtual revolution will influence our society on a large scale – akin to the industrial revolution 150 years ago.”
New revenue sources
Oliver Rößling, Absolute Software agency, explained why virtual worlds would take over B2B sectors and stressed the potential for other sectors such as the automobile industry or property sector. Stefan Klein, business promoter and project manager at gamecity:Hamburg, pointed to other revenue sources: “It has been proven here in Hamburg that we must focus more on VR technologies. That would open up many new opportunities for projects suitable for start-ups and service providers beyond the games sector, for instance, tourism.” Stefan Klein kindly gave Hamburg News an interview prior to the conference.