Media and digital companies are mulling how internet users find news and searching on Google takes priority over a company’s home page, a new study has found.
Some 60 per cent rely on Google while 48 per cent search on news websites. Around 28 per cent get news using media companies’ social media apps. However, Snapchat’s app does not play any role in delivering news, according to a representative survey conducted by nextMedia.Hamburg and published in the latest edition of Unified digital magazine in reference to homeless media.
Facebook’s news monopoly in social networks
Asked where they find news in social networks, nearly every second user or 45 per cent mentioned Facebook, followed by YouTube, Google+ and Twitter with 10 per cent each. Instagram and Pinterest accounted for only 1 per cent each. Nobody associated news with Snapchat despite discovery tools and increased activity by German media as well. Around 14 per cent of people in the 50 to 60 age group rated Google+ as relatively news linked while only 1 per cent of 18 to 29 year-olds mentioned Google+.
News providers still important
The providers of news are still important, the study found. Around 63 per cent of interviewees said the news provider plays a big to very big role. That was irrelevant for only 9 per cent. Clearly, young users (43 per cent) receive digital media content on both stationary and mobile end devices while the same applied to 47 per cent of the entire population. Only every fifth person uses predominantly news on mobiles.