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Users do not look for news on Snapchat

Survey indicates possible departure from homepage as a news source. 63 per cent of interviewees said the news provider plays a big to very big role

Media and digital companies are mulling how internet users find news and searching on Google takes priority over a company’s home page, a new study has found.

Some 60 per cent rely on Google while 48 per cent search on news websites. Around 28 per cent get news using media companies’ social media apps. However, Snapchat’s app does not play any role in delivering news, according to a representative survey conducted by nextMedia.Hamburg and published in the latest edition of Unified digital magazine in reference to homeless media.

Facebook’s news monopoly in social networks

Asked where they find news in social networks, nearly every second user or 45 per cent mentioned Facebook, followed by YouTube, Google+ and Twitter with 10 per cent each. Instagram and Pinterest accounted for only 1 per cent each. Nobody associated news with Snapchat despite discovery tools and increased activity by German media as well. Around 14 per cent of people in the 50 to 60 age group rated Google+ as relatively news linked while only 1 per cent of 18 to 29 year-olds mentioned Google+.

News providers still important

The providers of news are still important, the study found. Around 63 per cent of interviewees said the news provider plays a big to very big role. That was irrelevant for only 9 per cent. Clearly, young users (43 per cent) receive digital media content on both stationary and mobile end devices while the same applied to 47 per cent of the entire population. Only every fifth person uses predominantly news on mobiles.
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Sources and further information:
www.nextmedia-hamburg.de
Latest edition of Unified: www.nextmedia-hamburg.de/unified-digitalmagazin

About the survey

Statista interviewed 1,000 internet users in Germany aged between 18 and 60 years from March 29-April 4, 2016 for a representative online survey by nextMedia.Hamburg. The findings are available in the latest edition of Unified digital magazine in reference to homeless media. More information on: www.statista.com

About nextMedia.Hamburg

nextMedia.Hamburg is Hamburg’s initiative for the media and digital industry. It is run by the Senate of the Free and Hanseatic City of Hamburg in co-operation with the Hamburg Business Development Corporation (HWF), the Hamburg@work association and interested companies. The initiative aims to secure Hamburg’s leading position in media and to improve conditions for local companies. The initiative and the nextMedia.StartHub are the main contacts for companies, institutions and people in Hamburg on issues related to the digital economy.
www.nextmedia-hamburg.de

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