Renowned in German trade as the “king of products, Ralf Dümmel is to become an investor or “lion” in the next season of VOX TV’s “Lion’s Den” (Die Höhle der Löwen) which goes hunting for young, upcoming entrepreneurs. Dümmel, an entrepreneur with vast experience, is an international specialist in the production and sale of non-food items. He will occupy one of the vacant spaces in the round of lions on the show. After Vural Öger’s famous exit, Lecke Steiner has also left the circle of investors. The new season of “lions” will be broadcast in autumn 2016.
During the programme, inventors and company founders present their innovative business ideas to the lions and offer shares of the business in relation to a previously-determined company value. As one of the lions, Dümmel can choose to invest in the business idea. In an interview with the daily ““Welt”, he said: “We believe that we bring things, which the jury, with all due respect and esteem for their achievements, have missed out on so far. Product innovation, manufacturing and sales, contact to Asia, registering property rights and the like is our daily bread. Similar to Mr. Thelen, who specialises in apps, I specialise in new products.”
Trademarks, patents and designs
Under Dümmel’s management, DS Produkte GmbH, which is located in Stapelfeld near Hamburg and Gallin in Mecklenburg-Western Pomerania, has become a successful German trading house. Meanwhile, the company now has over 4,000 products which range from household goods, cookware, cleaning and floor care products, outdoor, beauty, wellness and fitness items as well as trend articles (www.maxx-world.de). There are over 700 active brands, registered designs, patents and utility models in DS Produkte’s new products. The company group achieved a turnover of about EUR 250 million in 2015.
The relaunch of the Wassermaxx sparkling water systems is one of Dümmel’s biggest success stories. So far, he has sold over 4 million systems of this kind meaning consumers no longer have to drag heavy crates of bottled water around. The underlying idea behind all of the company’s products is to make everyday life easier. A garden hose that winds itself up has great practical value as do stackable frying pans with removable handles.
Ralf Dümmel was born in 1966 and began his career as a sales assistant in the 1980s at DS Produkte under the then founder. He has been a managing partner since 2000.
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