The five-day PLAY 17 gaming festival launched Wednesday in Hamburg under the theme “The Time is Now”. Held by the Creative Gaming association in co-operation with the Federal Agency for Civic Education (Bundeszentrale für politische Bildung) and the Jungendinformationszentrum Hamburg, game enthusiasts can now attend over 120 events including workshops, vernissages, a poetry slam and try out all kinds of digital games. Andreas Hedrich, Festival Manager, said: “PLAY is important to show that digital games have nothing to do with fat and stupid gamers and that gaming is instead a dominant culture. Games tell stories, give impulses and encourage creative processes.”
Over 8,000 visitors expected
The PLAY Festival is celebrating its tenth anniversary this year and aims to merge media art, discourses and education with digital gaming culture. PLAY17 is open to people who are keen to invent, build, tinker, modify, program and discuss – anything goes! More than 8,000 visitors from education, the games sector and cultural institutions across Germany and Europe are expected at the events in three venues.
A diverse programme offers a “PLAY Birthday Gala”, the “Incredible Playable Show” and gamers in the “Escape the Room” can become part of an adventure game and track down a missing person. The Creative Gaming Awards will also be presented in the categories “Most Creative Game” and “Most Innovative Newcomer” at the close of the festival. Organisers have received 150 submissions from 30 countries.
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