After a six years absence, the digital conference NEXT will return to Hamburg in September 2015, dovetailing with the city’s Reeperbahn Festival both in terms of space and content. With a its varied programme, NEXT will complement Germany‘s largest club festival with exciting digital elements. Joint organisers of the new NEXT at the Reeperbahn Festival are the agencies SinnerSchrader and FAKTOR 3 that entered a long-term partnership.
Top Conference Of The Digital Economy
With more than 10,000 visitors from 40 countries, NEXT has established itself in recent years as a premier conference in Germany for the digital economy. Founded by SinnerSchrader in Hamburg in 2006, the event has taken place in Berlin since 2010. Now, NEXT is returning to its roots to merge with Germany‘s largest club festival in order to create a new platform that will bring together representatives of the music and digital economy in a unique way. The partnership of NEXT and Reeperbahn Festival will make Hamburg the stage for a unique festival in Europe by blending a passion for creativity and digital with a sense for business and entertainment. From 2015 on, NEXT will be jointly organised by the agencies SinnerSchrader and FAKTOR 3 that are developing new programme formats for digital decision-makers in companies, agencies, and start-ups.
h2 HCB: Creating Synergies
“NEXT returning to Hamburg marks a positive development, as it reflects the importance of Hamburg for the MICE sector. The co-operation of a public event with a renowned conference is a good example of the strategy pursued by the Hamburg Convention Bureau (HCB), says Thorsten Kausch, managing director of HCB and Hamburg Marketing GmbH (HMG). “A similar co-operation has already been successfully implemented by the merger of Hamburg Cruise Days and Seatrade Europe as Europe’s leading trade fair of the cruise industry. We thus create important synergies, strengthen the maritime cluster, and enhance Hamburg’s international radiance.”
Schmidts Tivoli As Central Location
The central thread of NEXT will take place on the 24th and 25th September in Schmidts Tivoli theatre on Spielbudenplatz, right in the heart of the Reeperbahn Festival. In addition, elements of both programmes on interactive will bring together delegates attending both events. The long-term partnership of NEXT and Reeperbahn Festival also covers marketing and infrastructural aspects of the events as well.
“The Reeperbahn Festival provides us with a fantastic creative environment for new formats to inspire and connect the digital movers and shakers”, says Matthias Schrader, CEO of SinnerSchrader and founder of NEXT. “In partnership with FAKTOR 3, we will be developing NEXT into a platform that positions digital as a calling – and brings together work and passion.“
“We have been organising conferences for more than ten years, and now we are developing something completely new. A business meeting place with lots of creative potential, a festival for digital decision-makers, and a platform for cultural passion: NEXT15 at the Reeperbahn Festival is absolutely unique in Europe in its combination of digital themes, art and music”, adds Sabine Richter, Chairman of FAKTOR 3 AG.
Music And Digital In A Single Location
The partnership is also supporting Reeperbahn Festival’s efforts to unite the digital economy and the music sector in a single location. “Our goal is to develop Reeperbahn Festival as an all-round creative festival at the intersection of business innovation and popular culture. With NEXT from SinnerSchrader and FAKTOR 3, we have found the right partner to position the interactive programme in a new way, and to bring together representatives from both events”, explains Detlef Schwarte, director conference of Reeperbahn Festival.
Hamburg Strengthens Its Profile As Capital Of Creative And Digital Industries
With the expansion of the Reeperbahn Festival, Hamburg strenghtens its profilie as an energy-filled location for creative industries and digital expertise, a goal also pursued by nextMedia.Hamburg and Hamburg’s federal state government. “The expansion of Reeperbahn Festival by NEXT will create for Hamburg a unique positioning across Europe. It gets to the heart of Hamburg‘s appeal as an economic and cultural metropolis”, says Dr. Carsten Brosda, media representative at the state government of the Free and Hanseatic City of Hamburg, and representative of the city’s nextMedia.Hamburg initiative.