Impulse, experience, club culture – with this set of three, the digital festival NEXT15 set incentives for the digital transformation. Keynotes on global trends by international speakers in the mornings, expert workshops and networking in the afternoons, followed by evenings packed with options to soak up the creative spirit of the Reeperbahn Festival – fully sold out, the digital conference enjoyed a breathtaking comeback in Hamburg after six years of absence. “It was a complete success”, the organisers rejoiced on Monday. “NEXT arrived in Hamburg, and more than 1,300 participants jointly peeped into the digital future. We are particularly pleased about the successful integration with the Reeperbahn Festival – NEXT15 has shown that popular culture and digital industry inspire each other”, says Volker Martens, CEO FACTOR 3 AG.
h2. How We Want to Live
In line with the conference’s motto “How we want to LIVE” participants vividly discussed how technological innovations and digital trends will change our lives in the future. On two days, i.e. 25 and 26 September, they dived deeply into the world of tomorrow’s consumers and tried to fathom how changing user behaviours will shape the business models of the future. Matthias Schrader, CEO SinnerSchrader: “Digitalisation has fully arrived at companies and presents them with fundamental challenges. Who wants to be successful in the digital transformation has to adjust everything he does to the needs of consumers. Facebook, Airbnb or Amazon: they all do that to perfection. And that is the perspective of NEXT. “
Part of Reeperbahn Festival
With the move from Berlin to Hamburg, NEXT15 also became part of Reeperbahn Festival, and changed from a classic business conference into a digital festival. The programme was divided into themed tracks, i.e. “Live”, “Move”, “Work”, “Shop”, “Make” and “Play” and thus covered a wide range of areas, in which the companies with have to adjust and chance dramatically in the near future.
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