The Hamburg Media School’s latest field trip will head to New York from November 5-11, 2017 under the theme “Digital Marketing & New Publishing”. This comes after successful media trips to India and Japan. Professor Armin Rott, Initiator of Innovation Field Trips and Academic Director of HMS, said: “New York is still the capital of new publishing and online marketing. While there, we want to see which business models could work, which have already been established and whether we can try them out ourselves.”
Visits to Time Inc, Bloomberg and CNN
The latest trip is geared towards online marketing executives, journalists with an interest in digital models or start-ups eyeing the U.S. scene. The itinerary includes trips behind the scenes at Time Inc, Bloomberg and CNN and to successful start-ups. The experiences will be discussed in rounds of coaching and in workshops later. “We will hold short talks with all participants beforehand to find out their wishes and expectations and take account of them in our programme,” said Sonja Sannmann, the organiser. Custom-made media trips can also be organised, if requested.
Following and identifying trends
HMS has offered the trips since 2010, initially for students of the Media Management course and as further education for professionals since 2014. The trips are based in the university’s incubator, InnoLab. That monitors and analyses the latest media developments to identify forward-looking trends. The trips are often undertaken to countries where new developments are emerging or where upheaval can be expected. In May, the trip took participants to Shanghai, Taiwan and Hong Kong under the theme “One people, three systems”. “Digitalisation is very far along in China. However, there is a real, digital dictatorship with comprehensive monitoring there. We talk to very different people such as correspondents, corporate executives and diplomats to get greater insight,” Rott added.
Alumni culture boosting HMS network
The vibrant alumni culture surrounding HMS has bred many new contacts to insiders. “Many of our graduates work on an international level. We have developed a remarkable network in addition to the contacts that we make as a university with reputable partners and sponsors such as Gruner + Jahr, Axel Springer or Google,“ said Rott. Anyone who would like to take part in the New York trip should register by July 31, 2017 to benefit from an early bird-discount of EUR 1,690 plus travel expenses.
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