The Northern Institute of Technology Management (NIT) at the Hamburg University of Technology (TUHH) has started a digital think tank to pool expertise in digitization and new leadership, according to a press release on November 15. Verena Fritzsche, CEO of NIT, pointed out: “Many business models are no longer in step with the times. New technologies open up a variety of ways of developing value-chain potential. With this in mind, we want to examine and clarify the opportunities digitization offers when agile development processes are employed.” NIT’s digital experts lead and assist with change processes in organizations.
Shaping process better than reacting
Business, society and policy are under increasing pressure to change. Digitization is driving a transformation with an undetermined outcome. Rapid change is occurring in business models and workflows, production methods and product portfolios and require adjusted behaviour and sales channels. Many operations and regulations that worked well hitherto are now almost outdated. Sven Enger, one of those helping to build the digital think tank and bring together the related fields, noted: “You can try to adjust to this dynamic, but you probably won’t be able to keep up. It’s good to react as quickly as possible to external factors. But it’s better to guide and shape what’s occurring.” Enger has many years of experience as a member of the Board of Directors in several international companies and is an expert on digitization and social change.
Developing new approaches
Driven by the wish to pass this principle onto students and enable them to impact a strong partner network led to the creation of the NIT. The institute is now activating a network of decision-makers and business players to provide new momentum and explore how to master these challenges. Using an interdisciplinary, multiformat approach, they will query existing structures and develop new courses of action.