The private initiative, Hamburg Startups, is holding the third edition of Hamburg’s Startups Mixer on September 1, 2016 focusing on culinary business ideas and networking in the start-up scene and to increase visibility. This year, 15 Hamburg-based food start-ups will present their products at the co-working venue in Mindspace. Delegates can get to know products such as the DIY Braubox from Besserbauer which allows users to brew beer at home, BIO frozen yoghurt by Lycka, sugar-free chocolate by gleem and refreshing coffee-cherry-teas by Caté. A special guest, Marcell Jansen, who is also a professional footballer, investor and entrepreneur, will discuss the potential of food and healthy living issues for the start-up sector.
Exit for crowd investors
Ströer’s takeover of Foodist made headlines in August. Foodist’s business idea is based on shipping an exclusive selection of international delicacies to its customers in Germany and Europe every month. This up and coming firm already made a name for itself on the VOX TV show The Lion’s Den (Die Höhle der Löwen) and was also one of the start-ups in the ProSiebenSat.1 Accelerator. Foodist has garnered around EUR 1.5 million on the equity-based Companisto crowd investing platform since 2013
Finalists of Webfuture Awards
The Hamburger Startup Foodguide is also developing swiftly even though it does not sell products. Launched as a food blog in May 2014, Foodguide has morphed into a social network for food where users discover restaurants and dishes to share with each other. The smartphone app works like the Tinder dating app – each dish can be swiped. Not only is the number of users growing, Foodguide was also one of ten finalists in the Webfuture Awards by nextMedia.Hamburg, the regional initiative for the media and digital industries.
Step-by-Step cooking videos for social media
New approaches are needed to grab the attention of social media users. The Hamburg-based food channel Foodboom specialises in this sector and is known for its short step-by-step cooking videos on YouTube, Facebook und Instagram. Users can find recipes and shopping lists on Foodboom’s app. The company managed to find several equipment and advertising partners and included Miele, Fissler, Wüsthof and Maille from the start and now Jack Daniels, Wasa, Mazzetti, Gaea, Edeka and Deutsche See. The start-up plans to add other social media channels and extend its reach across Europe.