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Die neue MichelApp - © Ferraz / St. Michaelis

"Michel" app gives new glimpses of Hamburg's landmark

Hamburg-based start-up 6EARS develops apps with audio functions. Visitors to "Michel" set to benefit

A new “Michel” app giving visitors glimpses of Hamburg’s landmark was presented Thursday (October 20th) in the Herrrensaal of the St. Michaelis church. The app quizzes users about inhabitants – whether there are bees in the tower, bats in the crypt, a duck in the parsonage or a hedgehog in the parish hall. Depending on users’ scores, the app rates them as “apprentice, journeyman or builder”. But the answer is “bees,” said Thorsten Schulze, Managing Director of St. Michaelis Turm GmbH.

Reading and listening information

Residents of Hamburg and tourists can use the app, developed by 6EARS, on their tour of the main St. Michaelis church. Five, small so-called “MichelBeacons” have been erected in the tower, church and crypt. As soon as someone approaches them, smartphones send a message and supplies pictures and information for reading or listening.

6EARS specialises in audio functions and its online platform, audioguideMe, is aiming for “talking” mobile apps and applications. Speaking during the presentation of the app, Hannes Wirtz, Paul Bekedorf and Christoph Tank, founders of 6EARS, said: “We spent about a year working on the 'Michel’ app.”

Access point to Michel

The trio has also developed a new, multilingual app called Hello Hamburg – The Newcomer’s Handbook with Bücherhallen Hamburg this summer to ease access to key, public institutions for newcomers. The “Michel” app has similar functions and users can subscribe to the “MichelSegen” to prepare for a visit to the church. The app also gives information about events and dates. The “Michel” app can be downloaded free of charge from the GooglePlayStore and the AppStore. The network operator, wilhelm.tel, has set up an access point for MobyKlick, the Hamburg WLAN network, to coinicide with the launch of the “Michel” app.

A delighted senior pastor, Alexander Roeder, has already tested the app and noted: “That is a great new offer for all those who wish to discover the tower, church and crypt in an entertaining way and at their own pace.” The app even has a few surprises in store for those already well acquainted with St. Michaelis.
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Source and further information:
www.st-michaelis.de
www.audioguide.me

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