Germans consume nearly an average eight litres of ice cream every year, a survey by the Hamburg-based Statista has found. This fondness for ice cream has opened up an exciting niche for fledgling Hamburg-based start-ups with emphasis on tasty, sustainable products.
Puro Ice Pops – hit gin and tonic and Moscow mule ice-pops
A start-up named Puro Ice Pops, founded by Gerrit Jakobs and Stefan Kramer, has come up with strawberry or passion fruit ice pops shaped like the Elbphilharmonie. Funky ice cream flavours such as Matcha tea and coconut or avocado and lime have been on their menus since 2015. The bright vegan treats contain pure fruit and are free of gluten and lactose. Handmade in Hamburg-Norderstedt, the Puro Ice Pops and especially the gin and tonic and Moscow Mule alcohol flavours have proven big hits this summer. Branches of Edeka from Sylt to Luneburg sell the ice pops, which are also on sale in select Rewe supermarkets and FrischeParadies delicatessen stores across Germany.
Lycka – aiming high
The Lycka brand by the Hamburg-based purefood start-up has been featuring recently on supermarket shelves. Launched in 2014 by Felix Leonhardt und Sven Perten as frozen yoghurt in stylish Lycka cartons, in 2016 the company added sugar free snack bars to its product range. Their latest vegan product, ice cream with coconut milk, is now on the market. But these ambitious entrepreneurs are aiming high and not simply at lucrative contracts with large retailers. From the start, a percentage of purefood’s turnover has gone towards projects by Welthungerhilfe – a German non-profit aid agency. “We are on a mission to create an alternative to many supermarket foods that are full of chemicals, pollute the environment and exploit people. We have not met our goal yet with three products,” Sven Perten told Hamburg News in an interview.
Over 9.2 million views for ice cream roll video
Ice cream is Gil Grobe’s business staple. Unlike those behind Lycka and Puro Ice Pops, the 36-year-old is focusing on YouTube fans and his channel now has one of the highest amount of followers, according to Online Marketing Rockstars. In 2015, Grobe filmed a short clip about ice cream rolls being prepared in a Thai ice-cream parlour. His video clip soared to number one. “After a short while, the clip suddenly had 300,000 views and over 1,000 shares. So I decided to upload it to YouTube,” Grobe told the Online Marketing Rockstars. So far, his first ice cream roll video has notched up 9.3 million views – the highest amount ever on the channel – and now has some 347,000 subscribers. The clip has been watched over 74 million times. Now, Grobe gives ice cream tutorials himself that he sells on the channel in addition to a powder ice-cream mixture.