The latest season of the VOX TV series “The Lion’s Den” focusing on company founders gets underway on August 23rd. Then every competitor will do their utmost to win over a “lion” for their business idea. Start-ups face five tough investors.
The “lions”, Jochen Schweizer, Judith Williams and Frank Thelen have been on the show from the very start. This season, they will be joined by Carsten Maschmeyer, a financial entrepreneur from Bremen, and Ralf Dümmel, inventor of the Wassermaxx sparkling water system and head of the international DS Produkte GmbH based near Hamburg.
Fresh “spicy” breeze at start of season
The start of the season is likely to rivet viewers to their TVs when Dümmel faces Anne and Stefan Lemcke, founders from Jesteburg near Hamburg, at 8.15 pm on August 23rd. The cooking-mad couple founded the tasty Ankerkraut company. The pair is offering investors 10 per cent of their company in return for an investment of EUR 300, 000.
If successful, the couple hope to venture into the food retail sector, Stefan Lemcke told Hamburg News in an interview. Commenting on their upcoming stint on the show, he said: “We have always dreamed of going into the 'lion’s cage’ ourselves. Regardless of whether we win or lose, we are still going full speed ahead.” Now, two years since its launch, the company is already earning money.
Unusual costume fashion
Sibilla Kawala-Bulas, the Hamburg-based founder of Limberry, is the second applicant to appear on the show. The designer will also be trying to convince investors to inject cash in her business. Writing in her blog, Kawala Bulas said: “I have toyed with the idea of appearing on DHDL myself since the start of the very first season.”
In 2014, she set up her online shop for designer costume fashion alone and without any financial aid. She has set her sights on expanding the range of products and going international with the help of the “lions”. But the investors’ vast know-how and professional experience is also important, she noted.
Viewers will have to wait until next week to see how the applicants from Hamburg fare on the show. The eleven, new parts of the series, which has already won the Deutschen Fernsehpreis (German Television Award), will be presented by Amiaz Habtu.
“Limberry” founder Sibilla Kawala Bulas in an interview with the priviate initiative Hamburg Startups: www.hamburg-startups.net/limberry-wagt-sich-zu-den-loewen