Despite the start of extensive construction works, Hamburg’s civic gallery “Hamburger Kunsthalle” reported a positive development of visitor figures. In total, 300.373 visitors enjoyed the permanent collection and special exhibtions in 2014.
Among Germany’s Top Ten Galleries
With the exhibition space reduced by two-thirds due to construction work, nobody expected to reach once again 2013’s record of 382,000 visitors. But neither such a good result as more than 300,000 visitors. Hamburg’s art gallery thus confirmed itself also in 2014 as one of the nation’s top ten gallery in regard to popularity.
Innovative Concepts Brought The Success
The period of construction works is seen as experiment time for new visitor services and approaches. They included, inter alia, the campaign “Weiter offen“, honoured in late 2014 with a silver award by the German Designer Club (DDC) at the “Good Form” contest. Another example contributing to high visitor figures was the summer event “Pay what you want”, inviting visitors to determine the entry fee by themselves.
Attracted Strong Interest: “SPOT ON”
“Given the extensive modernisation work with exhibition space by two-thirds, we regard the number of more than 300,000 visitors a great vote of confidence by our audience. It is particularly pleasing thatin addition to high-caliber special presentations of our permanent collection, the presentation SPOT ON encountered strong interest. So we’ve come closer to our goal to test during the construction phase new approaches in promoting the unique collection of the Hamburg Kunsthalle”, rejoices Dr Stefan Brandt, CEO of Hamburger Kunsthalle.
Modernisation works of Hamburg’s civic art gallery started in autumn, The facelift – including the relocation of the entrance to the historic grand entry and a remodeled foyer – was made possible by a 15 million euro donation of the local Hamburg entrepreneur Alexander Otto, and the Dorit und Alexander Otto Foundation founded together with his wife. In addition, Hamburg will provide seven million euro for the restoration of the Kunsthalle depot and the redesign of the grounds at Deichtorplatz/Ferdinandstor.
Merging Three Units Into One Complex
The modernisation will integrated all units of Hamburger Kunsthalle into a single museum complex. To achieve this, the historic main entry will be re-opened and the central staircase, out of use since 1919, reshaped to lead the way into an open arcade room. Flooded by natural light, the spacious new entrance hall will offer amazing views of the Alster lake through its large glass windows. From the barrier-free new lobby with ticket sale, museum shop and visitor info, two new walks will guide through the collections of contemporary works or arts before 1950. Modern LED lighting, new flooring and new wall surfaces will improve the presentation of paintings and other art objects.
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