The Ministry of Economics, Transport and Innovation (BWVI) signed Tuesday (July 18, 2017) an agreement with Axel Springer Publishing to purchase a 61.9 per cent share of Hamburg’s official city website. The shareholders of hamburg.de GmbH & Co. KG will include the Free and Hanseatic City of Hamburg (87 per cent), the Hamburger Sparkasse (10.5 per cent) and the Sparkasse Harburg-Buxtehude (2.5 per cent) in future, Axel Springer Publishing announced Wednesday. The deal is subject to the approval of the senate and competition authorities.
The webpage hamburg.de offers all kinds of services for visitors and companies and counts among Germany’s most visited city webpages with 4.5 million visits in June 2017. The webpage also offers public e-government services and private commercial offers.
Pursuing internationalisation strategy
Andreas Rieckhof, State Councillor, said: “In the past years, thanks to highly committed employees and tight co-ordination by all shareholders, we have created a solid basis for the popular city website on which we can now build.”
Dr. Jens Müffelmann, CEO of Axel Springer Digital Ventures, added: “We would like to thank Carsten Ludowig, the entire hamburg.de team and our fellow shareholders who have made hamburg.de an attractive, far-reaching city portal. The sale of our shares occurs against the backdrop of a strong internationalisation strategy and withdrawing to focus more on purely local, singular activities.”