The Hamburg-based start-up Nüwiel has secured a free ticket to South by Southwest (SXSW) to be held in Austin from March 10 to 19, 2017 after beating three other finalists at the Hamburg Startups Mixxer on Tuesday (January 24). The start-up is the only European finalist in the Food+City Challenge to be held just weeks earlier in Austin, Texas on February 4.
USD 50,000 in prize money
The Food+City Challenge Prize is an international start-up competition that encourages innovation in the urban food system. Nüwiel transports food using an electric-run bicycle trailer that can travel uphill. The founders Fahad Khan, Natalia Tomiyama und Sandro Rabbiosi stand to win USD 50,000 in the final. They are among 18 finalists who pitch at a smaller fair first, and if they are lucky, then move up to the main competition.
Last Mile Delivery in USA
The trio are graduates of Northern Institute of Technology Management (NIT), the Technical University of Hamburg-Harburg (TUHH) and the Hamburg University of Applied Sciences (HAW). A win at the Food+City Challenge would bring the Nüwiel founders a step closer to offering an alternative transport solution that helps reduce noise, traffic jams and pollution in cities. Tomiyama noted: “We hope for plenty of exchange with other start-ups who have experienced last mile delivery in the U.S and want to have a chance to set up their own network. We want to use the prize money to develop our prototype.”
Hamburg-based start-ups at SXSW
Other Hamburg-based start-ups among the contestants at SXSW include the Baqend cloud provider after a win at the Startups@Reeperbahn Pitch last September. The Hanover-based Horse Analytics is competing in one of ten categories called the “Sports Technologies Finalists’ at SXSW. The city of Hamburg is also backing the start-ups appinio, connected health, picalike and PuttView who are all travelling to the U.S.